15minuteservers.com is on the east coast, in your price range, and their customer management panel is one of the best.. similar to softlayers. you can upgrade parts from within it, do autoamted OS reloads, manage reverse DNS on fly, etc. support answers within 30 minutes. they are their own datacenter as well, not resellers.
I have recommended them in the past and currently use them. You can try taking a look at The New York NOC @ thenynoc.com . They are located on Long Island in NY. There are mixed reviews, however my experience has been positive. I wrote a review on here a while back so you might want to take a look at that.