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  1. #1
    Join Date
    Oct 2005
    Location
    Widnes, England
    Posts
    595

    Google tests cost-per-action ads

    http://news.zdnet.com/2100-9588_22-6...feed&subj=zdnn

    I suppose this is what advertising has been leading up to all along.

    How much would you pay for a sale? How did they know it's guaranteed and not a charge back, etc?
    Sean

  2. #2
    Join Date
    Jul 2003
    Posts
    332
    Fraud will always occur. But I think a lot of click-fraud artists would rather click on an ad rather than give people his credit card number and then go through the trouble of a chargeback. It's also a lot easier to catch a fraud artist when you have their credit card number.

    As for normal customers going through the ad, buying, and then charging back... I don't think that would happen any more frequently than a customer that did not get to your site through adsense. When not trying to defraud someone, chargebacks usually occur because your service was inadequate, and that's not Google's fault.

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