Results 1 to 2 of 2
Thread: Google tests cost-per-action ads
-
06-22-2006, 04:07 PM #1Web Hosting Master
- Join Date
- Oct 2005
- Location
- Widnes, England
- Posts
- 595
Google tests cost-per-action ads
http://news.zdnet.com/2100-9588_22-6...feed&subj=zdnn
I suppose this is what advertising has been leading up to all along.
How much would you pay for a sale? How did they know it's guaranteed and not a charge back, etc?Sean
-
06-22-2006, 04:43 PM #2Web Hosting Guru
- Join Date
- Jul 2003
- Posts
- 332
Fraud will always occur. But I think a lot of click-fraud artists would rather click on an ad rather than give people his credit card number and then go through the trouble of a chargeback. It's also a lot easier to catch a fraud artist when you have their credit card number.
As for normal customers going through the ad, buying, and then charging back... I don't think that would happen any more frequently than a customer that did not get to your site through adsense. When not trying to defraud someone, chargebacks usually occur because your service was inadequate, and that's not Google's fault.