Opened at the start of Novemeber and hits have gone through the roof. Averaging at 100,000 hits per day! It gets about 100,000 hits every week day now. But gets only a few thousand at weekends. Peak times are 9am-6pm (GMT) and the site uses about 1-2 GB bandwidth a day. It is a very popular site and very profitable. Almost half a million hits last month (first month of opening) estimated hits this month is 2 million.
I put some Google Ads up and they are starting to get me some income now, not much has been experimented but this month we have already made a few dollars from just those adverts. I believe enough could be made on the site to pay for a dedicated server even for this site alone.
The site doesn't need a dedicated though so putting it on your own shared servers is more than adequate.