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  1. #1

    Marketing Ploy to sell domains. . .

    Hello All

    Looking for you honest opinion on this marketing ploy. This email has been sent out to domain owners by a large (largest) reseller of Tucows.

    link to patent
    http://appft1.uspto.gov/netacgi/nph-...RS=20050071741

    " Dear xxxxx,



    Did you know that registering your domain name for multiple years can help increase
    your chances of getting higher placement on Google? That?s right! In an effort to
    wipe out spam in search engines, Google filed a patent application:

    in March 2005 which states:

    Certain signals may be used to distinguish between illegitimate and legitimate
    domains. For example, domains can be renewed up to a period of 10 years. Valuable
    (legitimate) domains are often paid for several years in advance, while doorway
    (illegitimate) domains rarely are used for more than a year. Therefore, the date
    when a domain expires in the future can be used as a factor in predicting the
    legitimacy of a domain and, thus, the documents associated therewith.?

    A lot of spammers use "throw away" domain names and register them for only a year.
    Google then uses the length of time that a domain is registered to determine whether
    the owner of that domain name is committed to it or not. What does this mean for
    you? In order to prove to Google, and site visitors, that your web site is
    legitimate and you are committed to that domain name, register your domain name for
    a longer period of time.

    You can renew any domain name for up to 10 years.
    "

    So they are saying that Google is using the date registration date to tell if a domain is worth of page rank, etc.

    Taking a quick thought into this ploy, google can look at the year registered, they don't need to know that you have registered it for 10 years, who knows if you will be around. Anyway what do you think ?
    Datums Internet Solutions, LLC
    Systems Engineering & Managed Hosting Services
    Complex Hosting Consultants

  2. #2
    Join Date
    Feb 2002
    Location
    Australia
    Posts
    24,009
    Well they're trying to build a case for folks registering their domain names for longer. Nothing wrong with drumming up more business from your client base.

    As for the legitimacy of their claims about Google and the length of the domain expiry, well, like most things Google, noone will really ever know.
    AussieHost.com Aussie Bob, host since 2001
    Host Multiple Domains on Fast Australian Servers!!

  3. #3
    Don't forget that anything's subject to change.

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