A campaign encouraging people to enter an emergency contact number in their mobile phone's memory under the heading "ICE" (i.e. In Case of Emergency), has rapidly spread throughout the world as a particular consequence of last week's terrorist attacks in London.
Originally established as a nation-wide campaign in the UK, ICE allows paramedics or police to be able to contact a designated relative / next-of-kin in an emergency situation.
The idea is the brainchild of East Anglian Ambulance Service paramedic Bob Brotchie and was launched in May this year. Bob, 41, who has been a paramedic for 13 years, said: "I was reflecting on some of the calls I've attended at the roadside where I had to look through the mobile phone contacts struggling for information on a shocked or injured person.
Almost everyone carries a mobile phone now, and with ICE we'd know immediately who to contact and what number to ring. The person may even know of their medical history."
By adopting the ICE advice, your mobile will help the rescue services
quickly contact a friend or relative - which could be vital in a life or
death situation. It only takes a few seconds to do, and it could easily help save your life. Why not put ICE in your phone now? Simply select a new contact in your phone book, enter the word 'ICE' and the number of the person you wish to be contacted.
Further reading from another email.
Following the disaster in London . . .
East Anglican Ambulance Service have launched a national "In case of Emergency (ICE)" campaign with the support of Falklands war hero Simon Weston.
The idea is that you store the word "I C E" in your mobile phone
address book, and against it enter the number of the person you would want to be contacted "In Case of Emergency".
In an emergency situation ambulance and hospital staff will then be
able to quickly find out who your next of kin are and be able to
It's so simple that everyone can do it. Please do.
Please will you also email this to everybody in your address book, it
won't take too many 'forwards' before everybody will know about this.
It really could save your life, or put a loved one's mind at rest.
For more than one contact name ICE1, ICE2, ICE3 etc."