PageRank is a real statistic - it's a relatively simple mathematical formula that assigns a basic value to each web page on the Internet and then calculates how many webpages link to each other page and how they pass that "link popularity".
PageRank is not, however, a big part of Google's ranking algorithm anymore. Whereas at one time, sevral years ago, a site with PR7 or 8 could be virtually guaranteed to rank well for any phrase it put in a title tag, nowadays, topical relevance and on-topic links with anchor text are far more important.
PageRank is sort of a leftover metric that can give you an idea if a site is a big player (or big spender with link brokers). Other than that, it's largely useless. Sites in #1 positions at Google are frequently PR3 or 4, while position 10 or 11 has the PR 6 or 7 site.
Originally posted by GregoryS I thought goggle rating tool bar was for entertainment purposes only, and that it wasnít a real rating to the goggle search engine?
In terms of getting google traffic to your site, that little ranking is just a toy, at least in my humble opinion. However, when you're doing a business transaction, specifically with pricing up a site, Google PR is a pretty big factor.
I totally disagree with PR being such a factor, as it is much too easy for motivated individuals to artificially inflate their PR, but we don't live in a perfect world.
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