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  1. #1
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    Google AdWords -- Worth It?

    Hi all,

    im looking to use some new advertising methods for the future and was wondering if anybody had used Google AdWords, if so does anybody have any comments on it?

    I realy want to know if its efective and worth using.

    Thanks for your time,

    Rick.M

  2. #2
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    Do you mean to place on your hosting site? Where are you wanting to put google adwords?

    Tracy Phillips

  3. #3
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    Adwords is where you place ads on google...adsense is the one you place on your site.

  4. #4
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    Sometimes I am a bonehead

    No I do not think they are worth it. There was a right up in one of the hosting magazines last year or early this year that explained that the pricing was too high and then explained why.

    Basically it goes like this... New guy gets into hosting... sees all the ads for hosting on google... thinks it is a grand idea... bids himself up to the top... he goes under... another new guy gets into hosting... sees all the ads on google for hosting.... thinks it is a grand idea... bids himself to the top (which is just above the last guy that went out of business)... he goes under.... Another new guy gets into hosting.... and so on.

    I tend to agree with that scenario. I don't see an ROI for that in the forseeable future.

    Tracy Phillips

  5. #5
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    >There was a right up in one of the hosting magazines last year
    >or early this year that explained that the pricing was too high
    >and then explained why

    Where can I find this article. I would be very interested to read it.

  6. #6
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    I am pretty sure it was September 2004:

    http://www.thewhir.com/magazine/archives.cfm

    If I can find a copy of it, I can fax that article to you.

    Tracy Phillips

  7. #7
    I believe it depends how you use it.

    If you are using it for "brand awareness", it's not such a bad tool. If you use it for more "targeted keywords" its not a bad tool (something like "your city web hosting services")

    IF, however....you are trying to gain new business by bidding on keywords like 'web hosting' 'email hosting' or other highly saturated terms......you're better off going to dinner and actually getting something from it.

    So, stick to more targeted keywords...and the few clicks you do get from it....will have a measurable ROI (assuming you have a site that can sell the service to that market).

    Hope this helps!
    Kenneth R Taylor
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  8. #8
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    Thanks guys, its helped lots

    Now i will avoid using adwords

  9. #9
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    it is indeed worth it. very, very 'worth it'.

  10. #10

  11. #11
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    Well, nowadays its not so 'worth it'. As new 'bid minimum depending on keyword quality' thingy came, it has become a rather expensive way to promote the services. It does not pay the investment with its returns.

  12. #12
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    Targeted ads are the best route to go if you plan to get clients out of it without first spending large amounts of $$$ on the ads.

    you certainly wouldn't want to pay for the ad and have the keywords be "web hosting"

    You'd need to pay $30+ to get on the first page PER CLICK.

    Whereas with targeted traffic such as "alabama web hosts"
    you'd end up paying a lot less and see some traffic to your site. (if you're in alabama )

    Just select well thought out keywords that pertain to your company.

  13. #13
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    Originally posted by Devil Inside
    Targeted ads are the best route to go if you plan to get clients out of it without first spending large amounts of $$$ on the ads.
    True.

    People always think its not worth it, but it is - if you know how to use them correctly.
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  14. #14
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    Yup - I hardly pay more than a buck for most of my 1st position ads
    And yes I check them regularly.

    The most I pay is about $2/click.
    Last edited by Devil Inside; 09-28-2005 at 02:16 AM.

  15. #15
    Targeted keywords is the way to go. It is definitely more cost friendly.

  16. #16
    Some how it depends on your target country! If it's some where in middle east of africa you can go with 5c or 10c. But for US & Europe hardly I can say. I have spend about $2000 till now. But I can say I was more than happy before this 'bid minimum depending on keyword quality'. Now I can see it's costing much more, but I hope google guys will review and tune it soon.

  17. #17
    Forgot to mention that, if you but a super reseller package from wildwestdomains.com for $229 you'll receive $250 free adwords credit and some free services (SSL Certificates, email, marketing tools & ...).

  18. #18
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    Originally posted by tartan
    Forgot to mention that, if you but a super reseller package from wildwestdomains.com for $229 you'll receive $250 free adwords credit and some free services (SSL Certificates, email, marketing tools & ...).
    Wow that is a pretty good deal,
    Like passive recurring revenue you can retire on?
    You focus on building your brand, we handle all support, billing, and more.
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  19. #19
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    I only see that as a good deal if they dropped thier rediculous prices for using their API...

    I remember awhile back it was nearly a grand to use it. If they did drop that - then yeah, great deal!

  20. #20
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    i would not go for any 'goodies' from godaddy or its subsidiaries after what i saw in the past week. see in this topic http://www.webhostingtalk.com/showth...hreadid=447965

  21. #21
    Then, if you don't like their services, use your 30 days money back for full refund. Best of all, in this case still you can use your $250 adwords credit! Risk Free at all! (Maybe they are not the best choice, but sometimes usefull.)

  22. #22
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    well im not sure. as it seems virtually impossible to snatch a domain name out of their holding, it might be equally difficult to get a refund from them too.

  23. #23
    I have used their wildwestdomains for at least one year with no problem. However I moved out all of them for other reasons such as high prices in compare with other registrars.

  24. #24
    I use AdWords only for new site launches...I spend maybe $100 and bid on high traffic keywords and get some traffic going....but to be honest, unless you have money and time, it's not worth it. To really get most ouf of it, it's a full time job of constantly tweaking your keywords and bid amounts.

  25. #25
    Google adwords worked well for us but only after we spent a few month devloping specific keywords. I believe you can now have google help you choose your keywords for free so I would recommend checking it out.

  26. #26
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    We achieve descent results from adwords.
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  27. #27
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    I found that there is an extreme amount of fraud on the Adsense network and also the quality of Adsense traffic is different all the time. I recommend not to use the Adsense traffic but only the usual search engine traffic. However, this is definitely not suitable for all users and there are better ways to advertise.

  28. #28
    "I found that there is an extreme amount of fraud on the Adsense network..."

    I'm agree with this, I turned off the content option and use only the google seach engine. It goes a bit slow on gathering clicks and visitors but you'll be satisfied in long term.

  29. #29
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    Indeed, for example, there has occured 99 clicks in one of our campaigns yesterday and not even an email correspondence took place with any of 'customers' clicking on the ads.

    it is a must to turn off content network at adwords.

  30. #30
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    Originally posted by unity100
    Indeed, for example, there has occured 99 clicks in one of our campaigns yesterday and not even an email correspondence took place with any of 'customers' clicking on the ads.

    it is a must to turn off content network at adwords.
    I agree totally with this. The problem is that Google really doesn't care and/or they can't put a stop to the fraud clicks from adsense. The only one who gets hurt here is the honest advertiser(you and me)who is willing to spend the money but not willing to get ripped off. Stick with the regular search network and you will see fewer but more quality hits and a greater ROI.
    Last edited by WindyCity; 09-30-2005 at 08:47 AM.

  31. #31
    If your profit margins is high enough or have a monthly fee that can justify the bids then it is worth it!

    Dont listen to those who only think this or that.... Google adwords has increase sales for alot of companies big and small.

    Its all about how you write your ads, a crappy ad will do poor right?
    All about the keywords you choose "webhosting information" or "webhosting services" wont convert into sales as well as say "buy webhosting"

    I made the mistake of running an expensive adwords for "promotional products" which got some decent traffic but very low in sales and changed to "promotional pens" and got tripple the sales and those keywords werent that high to bid on!

    Its all about research, research and research..... that goes with ANY advertising, off or online...

    Good Luck
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  32. #32
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    so far Ive spent about $2000 with Adwords and have still not figured out the best way to get a decent ROI. I used to have keywords that were to broad and I got lots of expensive clicks with a sale now and then. But now I'm trying more specific keywords and get hardly any clicks in a day and zero sales from them. The real frustrating thing is that just when I think about throwing in the towel I get a sale and it keeps me in. I wish I knew a better way because I'm really going nowhere with adwords.
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  33. #33
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    Quote Originally Posted by edenite
    so far Ive spent about $2000 with Adwords and have still not figured out the best way to get a decent ROI. I used to have keywords that were to broad and I got lots of expensive clicks with a sale now and then. But now I'm trying more specific keywords and get hardly any clicks in a day and zero sales from them. The real frustrating thing is that just when I think about throwing in the towel I get a sale and it keeps me in. I wish I knew a better way because I'm really going nowhere with adwords.
    You pretty much have to have a niche product focus with extreemly focused keywords. As people above has said "web hosting" or anything like that is a waste. "IP based hosting" would be a much more targeted ad.

    The post above about the pens is a classic example of what not to do and then what you should do.

    Also - adwords should not be your single advertising avenue. There are many other types of advertising.
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  34. #34
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    Yes - using "web hosting" as a keyword is what got me into trouble in the beginning. But now that I am using more focused keywords, I hardly get any traffic at all.

    What are some other ways to advertise besides adwords?
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