i dont see how it is a good idea to send your hard earned visitors to your competition....would be much better to try to make the sale and have a recurring monthly income than pocket change from a click...just my thoughts
I think it would degrade your site and your business not to mention making your website alot less sticky. If you want to make more money then adsense will pay you, I am sure there are a few hosts here that will pay you 20 or $30 per month to put their banner on your website. I am just kidding of course but it is basically the same thing as you will be giving your competition airtime on your site. To sum it up, don't do it
What concerns me is if you're having to resort to adsense to help with your hosting income, should you really be in this business? You should have enough money to continue without the need of advertisements on your own site. If you don't then you really shouldn't be in business until you have your financial situation sorted.
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But to all those people who said about competition. There's a feature in the admin cp in google that you can block out certain sites from advertising. Just put them on a blacklist. Whenever you see another hosting company, copy link go to cp and block it.