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Adwords Site Targetted: Benefits???
Google Adwords had recently released Site-targetted ads, which is charged by impression and you get to select the sites to show ads on.
I would think for advertisers, charging by clicks would be better. Someone clicking would mean he is interested in your product.
And, it seems Google charge more per 1000 impressions. I might as well contact the website owner to put my ads on his site and cut off the middle man.
What are you guys' opinion? Which do you prefer?
If it's now CPM-based ad network then I think it is going to be cost effective, just check it.