what do you think about this ? for me it seems a petty ploy to extract some money through 'compensation'. they say they lost 5 $ million - what an advertising budget ! if they are that big a company to set aside this amount for advertising, they wouldnt be needing to use it on google i say.
i think this has prolly be discussed a couple days ago on slashdot and someones prolly gonna already tear down this thread saying that, not that i am, but and it would be even more said if someone read my post
personally im interested to see what comes from the trial though cause if you think for a minnute 1) there stocks 3x what it was at the first of the year 2)a lot of new stuff like google earth and gmail etc. has been comming out of google lately 3)there web ads come on or am i wrong?
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the ad-click process is clear and certain : some human being should click the ad on his/her free will. (i am not taking into account mechanized clicking via scripts, which is obviously a fraud)
so, what if (like in india) someone pays some mass of people to search and click a particular ad ? and what if 50.000 people click an ad overnight ?
there is a conspicious situation here - even though those 50.000 people had clicked on that ad NOT intending to do any business, those 50.000 people now know that a particular organization doing a particular type of business or selling a particular product exist.
not much different from television ads, where there is absolutely no guarantee.
and even this was not a case, the clickthrough ad algorithm is fulfilled - a person has clicked on an ad manually with free will.
in any case i see this as a 'compensation money ripoff' attempt.
My understanding is that the company sueing is actually an anti fraud software company who are trying to start a class action because google didn't want to use their software which is supposed to stop what they are sueing over....