Actually this is the wrong section for this post, this is for selling/finding advertising but in any event just becaues the max keyword is $37 per click, doesn't mean it's showing up on your site. Google has many many many devices at work to determine which ads go where. Your site as you said does not have massive traffic, so google most likely puts the less performing ads over on your site which are also the cheaper ones.
I think the impact on traffic depends upon actually where from you're getting the traffic. Normally most of the people not going to know what actual ads are on the page before they click it unknowingly.
Normally people are looking immediately for advertisement as soon as they make a site and make good loss, might be this is not for your case. I would like to suggest that wait until 50000 to 75000 views to your site thereafter you should implement the advertisement.
After all if you have already implemented all things well like its contents, ad contents and even you are not reaching the desired level you should immediately leave that site and you should further implement the ad and look for other site with your selected media objectives.
Last edited by etechsupport2; 07-05-2005 at 09:24 AM.