I have just expaned by business (http://www.rahsoftware.com ) to do web hosting http://www.lightninghosts.net and I am looking into effective advertising techniques. Google adwords charge £7.68 per click for key words such as "Web Hosting", which is way to much for me to afford.
Originally posted by harryhood No offense intended, but I would suggest focusing on the design of the site at least a bit more before investing to much into advertising.
Best of luck to you.
Focus on the design of the site and get your technical support documentation up to par. You should have some kind of technical documentation available so you won't have to answer a million emails about the same thing. Not very efficient for yourself if you're stuck answering emails all the time.
Once you have done those two things, advertise anywhere you can!
- Message Boards
- Web Hosting Directories
- Google, Yahoo, Microsoft Business Network
- Local papers
- computer stores (business cards, flyers, etc.)
- anywhere else it makes sense
Originally posted by Minimalistix There is many cheaper PPC search engines like enhance.com which have lower CPC rates.
Have you had success with enhance.com? I gave them a try twice and both times had problems with junk traffic (both times had to get an account manager to block specific sites from spending all my money on traffic from nonexistant referrer pages), and didn't make sales.
I have had web design requests from Enhance.. although as you've stated Dan - i did get many misleading referers. I have also several other VERY good ppc search engines i used which actually do help and sometimes even get me a sale or two