Don't waste your money on BBB - we use to have BBB ($350/year membership fee + $349/year for Online Seal) - it's only attract loosers who like to complaint a lot and using BBB as way of "blackmail" you (e.g. "this company have to provide us full annual payment moneyback because they down for 15 min for server upgrade (as scheduled)" - after using services for 6 month - complaints like this one), but not increase sales at all.
About Verisign - yes, it's worthy to place their logo on orders page - this is really increasing customer's confidence.
If I am not wrong it is “verisign secure seal” not 'versign secured seal' I think it is useful to improve your customers perception of safety when they do business online and they can share information.
But the other ways to win the confidence are more significant to your customer is the quality you render, your reliability and the service and knowledge based support overall
Originally posted by blenard Itt's all word of mouth
Some people don't even know what those seals do or stand for, so it does not matter much. I only recommed services and products to other people only if I feel they are worthy. Most people are the same way. I have obtained clients just through word of mouth.
I have heard about this from time to time. I think that it all depends on the merchant when he / she is a consumer. The merchant looks for this information because he / she is not as informed as he / she would like to think.
Once you explain what those logos mean, etc they tend to reconsider.
You might want to ask your BBB if you actually have permission to display the logo; they usually have very strict rules about that, or only allow a particular logo to be used with a specific program they offer (ie, more fees from you to them).
I have been looking into signing our company up to the BBB/BBBOnline program as well but wasn't sure if it would be worth it for the cost. We have an excellent reputation so that's certainly not a problem, but I can see it being abused by whiners as stated above. However, I can see how mom and pop type of business may feel more comfortable seeing that logo.
To me, the HackerSafe program would probably be more worth it.
I personally think it all depends on your target market. If you are looking for customers that are technical savy then the HackerSafe and ScanAlert. If you are looking for business customers then the BBB offers a more recognizable way for them to trust your business.
Originally posted by Josh Huxley Well there are times when i have visited some very krappy sites which i will never ever choose to input my credit card number on. But with a legit versign secure seal on it, i actually changed my mind
What makes you change you mind when you see this? I mean - the fact that the spent hundreds of dollars on the seal instead of putting that money into the design? Beauty is in the eye of the beholder and that site might look great to the owner
As long as that site has the SSL lock icon, you should be a lot more secure