Hey guys, i'm considering launching an advertising campaign for my dedicated server company, and I was wondering if anyone around here has any experience with it. I've done ad campaigns on adsense in the past for multiple web sites (including shared/reseller ones). With campaigns anywhere from $xxx, to $xx,xxx. I'm considering investing a decent amount into adsense for dedicated servers. However, shared/reseller campaigns on adsense are worthless. We were paying like $600/customer for it, which is insane. But, maybe dedicated server reselling isn't as bad since the market isn't *as congested*. Let me know some of your thoughts/comments/reccomendations about it. Thank you.
ask yourself this, how many server administrators and large businesses are going to turn to google search for dedicated servers? I say little to none. My reasoning is this...Most server administrators, most likely the ones buying servers, are savvy enough to do their research prior to buying. They are also very familiar with adsense and realize that it is in no way related to the quality or reputation of a company. Therefore, I would concentrate on alternative methods of advertising.
Whenever you are setting out to do advertising, picture who the buyer is most likely to be, then stereotype! Where does this person go on the web, what do they like, what do they eat, where do they live, etc. etc etc.
Originally posted by BenEDH iNet campaigns don't require a huge budget, for the record
Yes, but I've read here in multiple threads that to run an effective iNET campaign, you need to have a large budget. I know that the minimum is $250, which won't empty your wallet, but I doubt the effectiveness of a $250 campaign, but I could be wrong.