I don't own a webhosting or services company, or work for one right now. I was just thinking earlier today, about selling and marketing to a local web hosting market, and thought of one question: local marketing usually means selling to businesses and individuals with little to no webdesign experience, so what do you offer them to get started? Do you have a webdesign department or partner with a company specializing in such services? Do you provide pseudo-sitebuilder software?
If you don't provide anything like that and just sell web hosting, do you have decent success?
Again, I'm just curious: I think of local marketing of internet services and my community and almost laugh. Most would buy web hosting and then think "Well what do I do now? How do I make a site?"
I have not done much local advertising yet, but when I was thinking about it -- you can bet I was talking to local designers. Now I'm partnered up with one and selling them as well with the hosting (at least locally). The design / host combo is a very strong one, certainly worth looking into if you can.
Most people look at this like a "high setup fee" which is fine with me!
For the fact that most locals don't know about how to do it, yeah that's true. Partnering would be a very strong way to enter the market, and enter the ... dun dun dun ... "complete package"
One thing I would suggest offering is a sitebuilder like soholaunch, I realize these do not make the greatest designs but you will find a ton more people willing to spend an hour or two messing with a sitebuilder just to get some type of online presence then you will only offering hosting and design which cost's hundreds/thousands.