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04-29-2005, 02:30 PM #1Web Hosting Master
- Join Date
- Mar 2001
- Posts
- 1,446
A nice explanation of niche marketing
http://www.isp-planet.com/marketing/...entiation.html
Although targeted to ISP's, the article touches on many of the things I have spouted here for years. It applies doubly to hosts who are in a sea of "commodity like services", especially here at WHT where price drives everything it seems.
Enjoy the read!
- John C.
(It's not what you offer, it's what the public perceives you to offer that drives your company's success or failure)
or for you Matrix minded people.... "There is no spoon."
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04-29-2005, 06:45 PM #2Retired Moderator
- Join Date
- Oct 2002
- Location
- EU - east side
- Posts
- 21,920
Or, when everyone else sells hosting, you'd better stop calling it hosting.
Seriously though, the article was a nice read.