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  1. #1
    Join Date
    Mar 2001
    Posts
    1,434

    A nice explanation of niche marketing

    http://www.isp-planet.com/marketing/...entiation.html

    Although targeted to ISP's, the article touches on many of the things I have spouted here for years. It applies doubly to hosts who are in a sea of "commodity like services", especially here at WHT where price drives everything it seems.

    Enjoy the read!

    - John C.
    (It's not what you offer, it's what the public perceives you to offer that drives your company's success or failure)
    or for you Matrix minded people.... "There is no spoon."

  2. #2
    Join Date
    Oct 2002
    Location
    EU - east side
    Posts
    21,913
    Or, when everyone else sells hosting, you'd better stop calling it hosting.

    Seriously though, the article was a nice read.

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