Looks like the winner thought he was sniping the auction by bidding at the very last minute. Boy is he in for a shock. If he had scrolled down to read the seller's pleas of "this is not a scam" he might have been smart enough to turn away.
A serial entrepreneur is someone who effectively manages startups within their means to manage them, not someone who runs 30 different business ideas at once hoping one works. If I wanted to hire someone to throw things at a wall to see what sticks, I'd hire a two year old.