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  1. #1
    Join Date
    Aug 2002
    Location
    The Netherlands
    Posts
    67

    Google extends the Adsense program with new concepts

    Google, which has built a huge business out of small ads related to what people are searching for on the Internet, is now entering the larger and more competitive market of advertising for things people do not know yet that they want to buy.

    Starting today, Google will test changes to its advertising program that will give advertisers more control over where their ads are shown, how they pay for them and what they look like.

    For Internet users, the most visible change will be an expanded use of ads with graphics and animation on many of the Web sites for which Google sells advertising, rather than the short text ads that have been Google's hallmark.
    Contextual-advertising also slowly fades away; Google will give advertisers the ability to "overrule" the context filter:
    Google said it was introducing the changes to give advertisers more flexibility.

    "Now our system takes things very literally," said Susan Wojcicki, Google's director for product management. "If you are on a wine site, we show ads for wine. Now we will let you advertise your cheese on wine sites."

    Google will abandon rules that require advertisements to be directly relevant to the pages on which they appear; it will now place a motor oil ad on a wine site if the refiner outbids the cheesemonger.
    They also introduced cost per impression for the ads because some companies just want to create awareness of their brand at the market.

    (...) click here to read the full story at the New York times..

    Several people have made reports about decreased earnings. Hoperfully this will allow the publishers to get their sharp earnings back.
    Sincerely,
    'Frash'

    () Send me a personal message

  2. #2
    Join Date
    Jul 2004
    Posts
    2,361
    Yes, this concept was long overdue.

    If I had a wine site, I woudnt' want my competition to be displayed, but instead I would prefer sites that compliment mine.

  3. #3
    Join Date
    Feb 2004
    Location
    NYC
    Posts
    204
    I agree 100% with both of you, I'm glad google is doing this sounds exciting.

  4. #4
    Join Date
    Jul 2004
    Posts
    2,361
    Do you guys know where to select the New Features?

    I tried my Adsense and Adwords account and couldnt' find where to edit the new feature.

  5. #5
    Join Date
    Feb 2003
    Location
    Connecticut
    Posts
    5,441
    Hopefully the motor oil ad will only be applicable if the person bid for the "wine" keyword.

  6. #6
    Join Date
    Sep 2003
    Posts
    1,211
    It's a great idea and I look forward to using it for my own websites

  7. #7
    Join Date
    Feb 2005
    Location
    Northern VA
    Posts
    1,582
    Fact is, for me, I stopped context advertising on Google a long time ago because conversion was so poor (personally I believe due to click fraud). CPM advertising may be a way to make context advertising "worth it" if the cost is low enough to account for low conversions.
    Rich
    WebsiteMaven - Web Hosting Reviews, Guides, and Advice to Build and Promote your Web Site

  8. #8
    Join Date
    Aug 2002
    Location
    The Netherlands
    Posts
    67
    Speaking about Google; my earnings increased since let's say 2 days ago. Anyone with similar experiences?
    Sincerely,
    'Frash'

    () Send me a personal message

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