I am wondering when it comes to marketing your clients websites how do you manage the billing process?
Example: lets say a client wants to be included in Yahoo directory and other websites related to their content... they also want to have their listing up in google ads ect..)
Do you collect their credit card information and submit it to all these websites for them? Do you ask them to go to all these websites to give their CC info? Or do you directly bill the client and then submit it to all the websites with your own (or company) credit card?
I'm kind of confused because I am going to be managing a clients account on google adwords but does that mean I have to make them sign up themself? What's to stop them from deciding to manage their own account if I'm making them do some of the work?
i'm not in that business. but in my opinion, the whole point of manegment service and charge is that you do all the work. you charge the client a bulk figure and then you pay for every thing from you business account.
Thanks for the input... I'd still like to hear from SEO's and SEM's because I need the most logical and best solution especially since google ad words fluctuate and I may lose track of what services on my card are going to what client.
People will be paying me to list them in the RIGHT content relvant websites and directories that will boost their rank within google and optimize their site for performance. They are paying me for a service they are not knowledgable enough about. It is not logical to put 100 different sites for 20 different clients on 1 of my credit cards. That right there is 2,000 different sites that I must manage and if the client decides to cancel I have to go back and find the 100 sites I signed them up with and cancel their service? That doesn't make any sense at all to me. 2,000 x 19.95 (average listing fee) is $39,900, I only have a $5,000 limit with all of my credit cards combined...
Originally posted by saghir69 i'm not in that business.
You have basically told me all I need to know right there. Please read my Post subject. This question is geered towards people WHO ARE in that business. I don't mean that in an offensive way I am just looking for the RIGHT information thanks for your input though.
If you're providing the service for them. If you don't want to manage the list of clients have them manage it themselves.
Otherwise you can just keep a simple database or even excel sheet with the customers you have and the services they've requested.
Or you can simplify the process and just offer a bundled package and just keep a client list for each package. This leaves you with the ability to do one-off's. It's usually more professional if they pay you and then you pay the service. This way you build up a reputation with the service you are using maybe even eventually get a discount for using those services.
If you're a legit business, signup for a business account. American Express or whatever has a $25,000 card for small businesses. As long as your customers pay you and you pay your bills. Everyone is happy. Customer deals with you, you build up a rep with your service, everyone gets paid. A credit line of $5,000 isn't going to cut it for the long-term, especially if you want to expand.
If not, they'll find someone else who'll manage it for them. Once you give them the list of places, what going to stop them from doing it themselves, all of a sudden you've lost your Value Added Service. Where's the value after you've given them the list to sign up with? There's no reason for them to stay with you after that. If you keep track of it yourself, they still don't know and won't want to know if you do a good job at managing it and they're seeing a good ROI. Then all they see is I'm paying this guy and I'm getting more than I'm payin in... okay i'll stay with this guy.
I would include a Yahoo directory listing in the custom quote.
So it will be part of the initial optimization fee.
For PPC campaigns I would get them to pay there monthly budget upfront and then I would setup a new ad campaign in my account, thus it will be charged to my visa at the end of the month. (which I dont mind as they would have already paid me.)
alternatively, If the client would like to have their own Adwords/Overture accounts, I would just consult on what needs to be done. But would make sure they would have already paid me the monthly management fee in advance for the consulting.
Thanks for the responses guys... the reason I ask this is because I have taken a look at advanced access [.com] they do marketing for realtors and I know that they collect all their clients credit card information up front and submit the clients information to various websites and google as well for them... So I am wondering if this would be the right thing to do since it is easier to have all the website charges appear on the client's statement alongside my "monthly research & maintenece fee" ......so many people swear by this company and frankly I think they are quite outdated and amaturish in many aspects (that i wont get into here).
One question for you nuttin, Do you use google's "My Client Manager"? If so.. how do you manage their account if they didn't set one up on their own? Also what do you do if you want to send them monthly reports from google?
Another question to nuttin, ikeo or anyone else, what are the management fees you charge for link popularity and/or pay per clicks like adwords?.... Do you offer seperate packages for each? Bundled together? If so what is the flat fee you charge for management, research ect.... and what is the average seperate fee the client pays to directories, related websites, search engines ect..
What you could do is have the client prepay for a x number of hours. Sort of like buying credit. You know how long it takes you to do what you need to do and manage it.
I would not charge on link popularity as that can take a lot of time and does not show immediate results (which most people want). Sometimes people don't understand that it takes time for their rankings to move up. Usually listings have a set price for specific listings etc. use that as your base, then charge your service rate. Your rate should depend on your skill.
I don't have an average pricing structure. For me it depends on who i'm servicing. If they have a clue, but just don't want to deal with it, I charge them less (Less hand holding). If they don't have a clue, I can charge more (more hand holding). Also depends on the size of the business and budget for the project. All of this should be figured out in the pre-sales phase.
Collecting CC info is very dangerous from a liability standpoint. Especially if YOU are using it on THEIR behalf. Should any disputes arise, you'd be at a SERIOUS disadvantage, unless you approve every transaction. Your customer can easily say, I did not approve of that charge, and then low and behold you're responsible for making the transaction. Then you say he signed a disclosure that lets me use it. Then he says, only to the things he thinks are fit, and goes on and on.
Well you would still need to charge the client for link popularity because some websites charge you to add a link...... I am assuming then you do a combination package of google ads and link popularity?
Does anyone here use googles My Client manager I am still wanting to know how to send automatic monthly reports to your client without having them sign up through adwords since you will be doing all the work.... I am assuming you guys manage your clients google accounts under one account... your own? Then how is it possible to send monthly reports to different e-mail addresses?
Thank you all for your input... I would still like an answer to one of my main questions... Since you are all telling me it is best for me to manage all of my clients under my own google adwords account...then how do I send automatic monthly reports to all my clients if only 1 e-mail address can be recorded?