Page 1 of 2 12 LastLast
Results 1 to 15 of 24
  1. #1
    Join Date
    Aug 2003
    Location
    Twin Cities Area
    Posts
    5,651

    ok, im getting tired of this

    ever since site5 came out with their cutesy banners, ive noticed everyone else is trying to copy them.

    im just tired of it.

    do people really think replicating someone elses idea is going to bring an effective ROI?

    i think you should put this down in your rules...
    Last edited by Project X; 03-22-2005 at 08:46 AM.
    if you haven't considered chapter 7 bankruptcy, maybe you should.
    eliminate your debt, keep the property you want, most people qualify.
    contrary to popular belief - no attorney is necessary!

  2. #2
    Join Date
    Oct 2003
    Location
    Georgetown, Ontario
    Posts
    1,761
    Apparently its effective in how it works.

    I dont like the idea of everyone copying them, but I guess it's be expected if the banners actually work.
    ·· Repeat after me... ProSupport is the best... Prosupport is... ··
    ProSupport Host Support System - OUT NOW! Grab a copy yourself and see what the hype is about!
    VertiHost Inc. - We run a quality business. Do you?

  3. #3
    Join Date
    Mar 2003
    Location
    Canada
    Posts
    9,852
    If it bothers you so much just block the banners.

    I personally never even notice the banners.

  4. #4
    Join Date
    Feb 2004
    Location
    England
    Posts
    492

    Re: ok, im getting tired of this

    Originally posted by LaurenStephens.com
    ever since site5 came out with their cutesy banners, ive noticed everyone else is trying to copy them.

    im just tired of it.

    do people really think replicating someone elses idea is going to bring an effective ROI?

    i think you should put this down in your rules...
    cop·y
    An imitation or reproduction of an original; a duplicate: a copy of a painting; made two copies of the letter.
    Maybe you need to refresh your mind on what copy actualy means. Yes they are similar but by no means a copy Site5 + Hostrocket have simply started a craze and people are using them for inspiration.

    If you have a serious problem with them then block them.
    James Chillman -UK Backup Limited
    www.ukbackup.com- Online Backup Offsite Backup, Backup Software

  5. #5
    Join Date
    May 2004
    Location
    Pflugerville, TX
    Posts
    11,222
    What banners?

    Studio1337___̴ı̴̴̡̡̡ ̡͌l̡̡̡ ̡͌l̡*̡̡ ̴̡ı̴̴̡ ̡̡͡|̲̲̲͡͡͡ ̲▫̲͡ ̲̲̲͡͡π̲̲͡͡ ̲̲͡▫̲̲͡͡ ̲|̡̡̡ ̡ ̴̡ı̴̡̡ ̡͌l̡̡̡̡.__Web Design

  6. #6
    Join Date
    Dec 2002
    Location
    Montreal, Canada
    Posts
    5,282
    Lauren, I somewhat share your view here. I like advertising and I always notice it due to my professional interest. I agree that its been a bit too much with how everyone follows Site5 in their idea. Advertising is supposed to be creative, not plain and boring (especially what it becomes when an idea was executed before).

    Best,
    Hosting Discussion - web hosting community for grown-ups.

    Is your company represented?

  7. #7
    Join Date
    Jan 2003
    Location
    Let's see.....
    Posts
    4,446
    Everywhere you go, someone's copying someone... The funny banner thing will get old fast since now since everyone is doing it.
    73's, Kim
    Everything happens for a reason I make up.

  8. #8
    Hey All,

    Rod (Site5's co-founder and brand manager) and I have noticed the same trend as well. The rapid adoption of this tactic by so many other companies--many of whom were originally naysayers--has served as quite a validation. We're even encouraging people to report "me too" advertising tactics to us so we can keep abreast of variations on the theme.

    But really these banners were the tip of the iceberg. We didn't just "get lucky" (no reference to banners intended ) with this idea. Rod and I have a ton of new ideas, several of which Site5 is actively working to implement. These are much more than witty banner ideas--these are real ideas that we believe have revolutionary potential. However in developing these ideas, we tapped into the same "out of the box" creative energy that was used in coming up with the concept for these banners.

    We see these banners only as a very small piece of Site5's overall branding objectives. This is not an isolated attempt at getting a high banner CTR (although some of the banners did exceedingly well), but instead the beginning of a deliberate and focused push for consumer awareness of Site5's name and reputation.

    True branding is not something that can be accomplished through individual advertising campaigns, and it certainly doesn't come overnight. By definition, branding involves thinking on a grand scale--deliberately orchestrating synergy between a company's seemingly unrelated parts. It shouldn't be limited in scope to advertising; a company seeking to build a brand on the back of their advertising budget is sadly misguided. A meaningful brand requires coordination between every person in the company: if one of our team members isn't on the same page as me and Rod, Site5 will be failing to build our brand effectively.

    I certainly don't mean to come off as preachy here--I consider myself a student of marketing, not an authority by any means. However I simply wanted to clear the air about our intentions with this campaign. We're not planning on milking the idea for all its worth and releasing new witty banners every week for the rest of time. Besides, it seems there are many other companies who are doing a fine job of killing the idea's novelty. I can assure everyone that while our competitors are scrambling to catch up on the "witty banner" front, we're forging ahead and building a whole new fleet of bandwagons--enough to keep everyone on their toes for quite a good while.

    Thanks for all the interest and feedback thus far--it's really nice to see us still mentioned by name despite the dozens of look-alikes out there.

    Matt
    Matt Lightner - http://www.mattlightner.com/
    - First initial to the last name at the mail service provided by the world's largest search engine
    - Founder and CEO (Former) Site5.com, sold in 2008
    - Really honestly wants to be a good WHT citizen but can never remember all the correct etiquette. Mods, sorry in advance

  9. #9
    Join Date
    Feb 2002
    Location
    Australia
    Posts
    24,006
    Matt,

    With baited anticipation, we await your coming ideas on the world of effective branding. It's good to see you're getting creative, and having fun too.
    • AussieHost.com • Aussie Bob, host since 2001 •
    • Host Multiple Domains on Fast Australian Servers!! •

  10. #10
    Join Date
    Dec 2002
    Location
    Montreal, Canada
    Posts
    5,282
    Matt, what an excellent post and its nice to see someone fully understand what branding is.
    Hosting Discussion - web hosting community for grown-ups.

    Is your company represented?

  11. #11
    Join Date
    Apr 2002
    Location
    Here?
    Posts
    2,560
    Agreed! Excellent post Matt. Thanks so much for contributing to the thread!

  12. #12
    Join Date
    Mar 2004
    Location
    Canada
    Posts
    799
    Site5-Matt, can you post an example of one of these banners so I can see what's being discussed?

    Thanks.

  13. #13
    Yeah it is unfortunately a bad thing that some people out there copy other peoples work. Too bad there isnt a way to protect it.

  14. #14
    Join Date
    Feb 2002
    Location
    Australia
    Posts
    24,006
    Originally posted by livengood
    Yeah it is unfortunately a bad thing that some people out there copy other peoples work. Too bad there isnt a way to protect it.
    Ummm, no offence to Matt and his madmen of branding but Matt didn't think of that idea. It's been done extensively before, but just not done on WHT in that format.

    I'm an avid student of branding, and keen to see what Matt and crew come up with in their ongoing branding efforts.

    I suppose we'll see Matt holding up a big Site5 sign for the morning TV show, NBC Today, outside Rockefella Plaza.
    • AussieHost.com • Aussie Bob, host since 2001 •
    • Host Multiple Domains on Fast Australian Servers!! •

  15. #15
    Join Date
    Jan 2004
    Posts
    7,033
    now that would be branding!


    Originally posted by Aussie Bob
    Ummm, no offence to Matt and his madmen of branding but Matt didn't think of that idea. It's been done extensively before, but just not done on WHT in that format.

    I'm an avid student of branding, and keen to see what Matt and crew come up with in their ongoing branding efforts.

    I suppose we'll see Matt holding up a big Site5 sign for the morning TV show, NBC Today, outside Rockefella Plaza.
    I am back....


Page 1 of 2 12 LastLast

Related Posts from theWHIR.com

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •