Web Hosting Talk : Web Hosting Main Forums : Web Design and Content : New Google Adsense Alternative from YAHOO???

[4affiliates]

Well we knew it had to come soon and I'm certain everyone is anxious for a strong Adsense alternative. Who better to compete with Google than the other advertising behemoth? Looks like Yahoo is working on a competing AdSense type ad program.

"Yahoo's Contextual Ads in the Wild"
http://waxy.org/archive/2005/02/28/yahoos_c.shtml

What do you think?

[webbusiness]

That would be awesome if they did that. A yahoo style adsense program.

[varg]

Originally posted by webbusiness
That would be awesome if they did that. A yahoo style adsense program.

Yeah, competition is always good. Adsense has began to suck as of late. Hopefully this will keep Google on their toes.

[SimonMc]

Originally posted by varg
Yeah, competition is always good. Adsense has began to suck as of late. Hopefully this will keep Google on their toes.

For me it is pretty pointless. 90% traffic google. 10% the rest. Yahoo is like 3%. If people do not use yahoo for searching then their program is useless.

Simon

[webbusiness]

Yahoo better come up with a gimmic, or everyongs gonna call their stock to fall out of the bottom

[varg]

Originally posted by webbusiness
Yahoo better come up with a gimmic, or everyongs gonna call their stock to fall out of the bottom

Yahoo's tried everything and their stock is still at like $20. They're just gonna fade away and die eventually.

[JayC]

Originally posted by SimonMc
For me it is pretty pointless. 90% traffic google. 10% the rest. Yahoo is like 3%. If people do not use yahoo for searching then their program is useless.

It's contextual advertising, placed by site operators on their own pages. Like AdSense ads being seen doesn't have any connection to whether people use Google as a search engine, this wouldn't be related in any way to whether people use Yahoo's search.

What would matter is that there'd be enough advertisers willing to pay, but that's not likely to be a problem as long as it's promoted well by Yahoo, technically works correctly, and they have a good handle on fraudulent clicks.

[amusive.com]

Originally posted by SimonMc
For me it is pretty pointless. 90% traffic google. 10% the rest. Yahoo is like 3%. If people do not use yahoo for searching then their program is useless.

Simon

Not entirely sure what you even mean by this... Yahoo has 3% of search traffic and Google has 90%? A lot of people still use yahoo for search, just because you don't is meaningless.

Aside from that, this is unrelated to if you use their product to search or not... it will appear on pages you visit reguardless.

Originally posted by varg
Yahoo's tried everything and their stock is still at like $20. They're just gonna fade away and die eventually.

Off by over 50%... Yahoo is over $30, and isn't doing too poorly. It's certainly done well this year, and while it hasn't reached pre-bubble levels (which is good) it's still doing well.

[JayC]

Originally posted by varg
Yahoo's tried everything and their stock is still at like $20.

No, actually, it's over $32, and the general trend has been upward since 2002. Just in November YHOO was at its highest peak since the big drop-off in 2000/2001, while it's dropped a bit since then. Most brokers still rate Yahoo well; the concensus rating is "strong buy," with earnings per share expected to continue to rise both this year and in 2006.

Stranger things have happened, but "they're just gonna fade away" is certainly a minority opinion.

[Wulex]

Actually, Last I heard Google had like 48% of web searches and Yahoo had like 42% and the rest was "other", but that was pretty long ago, (1-2 years ago) don't think it changed to 90% and 3% though..


and nice! yahoo "adsense" would own

[varg]

Originally posted by Lord
Actually, Last I heard Google had like 48% of web searches and Yahoo had like 42% and the rest was "other", but that was pretty long ago, (1-2 years ago) don't think it changed to 90% and 3% though..


and nice! yahoo "adsense" would own

Hmm.. I'd like to see those statistics. Everyone I know uses Google. Even my grandmother (she found it on her own as well). Heh.

[JRSEOMarketing]

I don't see a big difference between Overture and Google Adsense. Its pretty much the same cost.. and does pretty much the same thing..

[Jeremy Johnstone]

comScore: http://searchenginewatch.com/img/comscore-us.gif
Google: 35%
Yahoo: 32%

Nielson NetRatings:
Google: 44.9%
Yahoo: 32%

More stat's and reports can be seen here:
http://searchenginewatch.com/reports/

Although I am a google fan myself, saying things like 90% market share is just plain ignorant.

[JayC]

Just to try to clarify some of these numbers, comScore (Google 35%, Yahoo 32%) attempts to measure the number of searches made using the group of sites operated by each provider. That is, Yahoo's number includes searches at AltaVista, AllTheWeb, and Overture. And they don't count only "web searches," but any search. A Google image search is counted, as is a Yahoo search done in their music or sports section.

Nielson NetRatings reports search engine share, not searches made. It's the percentage of users who used each site in the month (both sets of numbers above are from December 2004, results that were reported in February 2005), no matter how many times each surveyed individual visited the site in question. For example, if someone went to Google 100 times and to Yahoo once, they'd counted as "one" in each column. For that reason, NetRatings numbers will add up to well over 100% -- many people use more than one search site over the course of a month. And they take a different approach from comScore in that they don't group sites together that are owned by the same company: searches at AltaVista, AllTheWeb and Overture are not counted under Yahoo as they are in comScore's numbers. Google image (and news, etc.) searches are counted under Google, of course.

In both cases, some searches at other partner sites may be counted under the company or site named in the survey results, depending on what referral string is generated in making the search. For example, a search at go.com looks exactly like a search at google.com.

There's a third number which isn't reflected in either of these surveys: percentage of traffic generated as a result of searches made at any of these sites. While that's really the number that's more important to most site operators, it's the one that's nearly impossible to accurately measure for the web as a whole. That's why to accurately evaluate which search sites are most relevant to you requires that you analyze your own traffic logs.

But again none of this has anything to do with AdSense or Yahoo's possible competitive contextual advertising service, which aren't connected to searches of any kind... so I don't know why we're talking about this stuff in this thread.

[rackley]

I've had problems wirh Google this would be great for me!