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  1. #1

    Banner Advertising

    Which types of banner advertising is more effective for the hosting business:

    a) A banner that includes all of the specs such as starting price, bandwidth, disk space, etc...

    b) A banner that says almost nothing in where the user must click to find the specs.

  2. #2
    Perhaps you can get more clicks with banner B, but A would give you a better conversion rate. If your doing CPC advertising, I would certainly use option A.
    Are you a webhost?
    Want more customers?
    Add your plans at Webhost-kb.com

  3. #3
    Join Date
    Jul 2003
    Posts
    64
    I would also prefer banner A.
    Webservio Inc.
    Web Hosting & Ecommerce Solutions
    www.webservio.com
    www.dnsgoodies.com

  4. #4
    Join Date
    Oct 2003
    Location
    California
    Posts
    1,271
    I also prefer banner A

  5. #5
    Join Date
    Mar 2004
    Posts
    1,301
    A for me too. But you can have lots of clicks with B as well if you create something very cool in flash or something that is like a teaser which makes people to find out what your service is all about. www.bannersmall.com one of the best in making banners
    "Web Hosting is not just about selling space, it is about facilitating customers needs with your plans and supporting the customer for a long lasting mutually beneficial relationship."- Yaser

  6. #6
    A few things to consider. Are you talking about CPC or CPM.

    With CPC. Try to include as much information as you can in the banner. That way the prospects that click know something about your offerings before they click through and you won't spend money on wasted clicks.

    With CPM. Be adventurous. There is no definate formula with CPM advertising, except to get as many people to click through to your site as you possibly can.

    Your target audience is another factor to consider. No point putting your server specs on a banner ad if you are using your local community portal for advertising.

    Quite simply, there are no hard and fast rules with banner advertising, try a few things and see what works for you.

  7. #7
    Join Date
    May 2004
    Location
    Lynbrook, New York
    Posts
    187
    Is CPC the same as PPC?

  8. #8
    Join Date
    Mar 2004
    Posts
    1,301
    Yes,

    cost per click and pay per click.
    "Web Hosting is not just about selling space, it is about facilitating customers needs with your plans and supporting the customer for a long lasting mutually beneficial relationship."- Yaser

  9. #9
    Join Date
    Jun 2003
    Location
    United States of America
    Posts
    1,838
    something short and simple but informative is what i go for
    Computer Steroids - Full service website development solutions since 2001.
    (612)234-2768 - Locally owned and operated in the Minneapolis, Minnesota area.

  10. #10
    Join Date
    Mar 2004
    Posts
    1,301
    You should mention the value added services you provide (if you do ) like free sitebuilder, fantastico. It could be something like this:

    "Act now and recieve Urchin Stats, Fantastico and Sitebuiler free"

    "Affordable, Reliable web hosting (include 2 year registeration discount), 24\support, toll free, Act now before your competitors do"

    Some hosts include 2 year discounts in their pricing Trial and Error will show you what works best Best of luck
    "Web Hosting is not just about selling space, it is about facilitating customers needs with your plans and supporting the customer for a long lasting mutually beneficial relationship."- Yaser

  11. #11
    Join Date
    May 2004
    Posts
    88
    Actually for an advertiser it would be CPC = Cost per click ( They've got to pay for every click )

    But for a publisher it would be PPC = Pay per click ( The publisher get's paid for every click w00t )

    Hope that helps


    Neo

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