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  1. #1

    Lightbulb PPC Seach Engine

    Hello,

    I m new for PPC seach engine. That's why i need some helpful details like..

    How it is work.
    Its Benifts.
    Best PPC search engines ?

    Thanks
    Sandeep

  2. #2
    Join Date
    Mar 2003
    Location
    Kathmandu, Nepal
    Posts
    3,937
    PPC engines work on the premise that you 'pay per click.' These programs can have up to millions of publishers displaying their content or from search pages like google.com. You pay to get your ad listed on their sponsored listings (in google's case, other engines are purely pay for placement). You set a bid price and it ranks you against other advertisers based on your bid. The idea is only targetted visitors will be clicking allowing you to get a higher conversion rate based on the traffic going to your website.

    Some engines:
    www.google.com/adwords
    www.overture.com

    those are the two largest (overture is owned by yahoo).
    Some other moderately sized ones are located on:
    www.compareyourclicks.com (PPC comparison engine)
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