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  1. #1
    Join Date
    Feb 2002
    Location
    Australia
    Posts
    24,009

    Good article on branding V click-thrus

    http://news.com.com/2100-1024_3-5213...?tag=nefd.lede

    There's some meaty content there regarding the value of building brand awareness through online marketing, when Google starts selling banners on their publisher's sites. Interesting stuff indeed.
    AussieHost.com Aussie Bob, host since 2001
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  2. #2
    Join Date
    Mar 2004
    Posts
    1,301
    Mostly beneficial for content related websites only

  3. #3
    Join Date
    Dec 2001
    Location
    New Orleans, LA
    Posts
    581
    Interesting article. Relevent to all sites, not just content related websites.

    The regular ad networks are worried because their ad serving technology does not allow them to target the ads in the way googles technology does.

    Their argument is only that Google is CPC and this will drive the market away from CPM (their model where they espouse the benefits of branding rather than direct response). Their logic is flawed - CPC is far better for the ad buyer and there is an equivalent CPM tied to any CPC campaign (that typically will result in a better CPM rate than they charge)
    Andrew McMaster
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