I was wondering if there is much demand for Web Radio advertising?
I have been looking at the possibility of providing free shoutcast streems and was wondering if anyone knew what kinds of prices web radio advertising generally fetches.
From my experiences, there isn't a huge demand for web radio advertising, I know that at least a few of the stations I used to reguarly listen to have shut down, one of which was one of the larger ones due to lack of funds...
Also, if you check out some of the real radio stations web radio, they complement it with banner advertisements most of the time, most likely to cover the extra cost of running the web radio.
There's no way you can guarantee to your advertisers that there is even a human ear on the other side of the shoutcast stream.
The costs of streaming are too high as compared to the number of listeners. A 10Mbps unmetered server can serve about 75 24x7 streams. The cost would be about $300/mo at the low end. Not many people will pay that much for such a small target audience.
The way I was looking at is what sort of the other way around (people would want to target the early adopters of broadband since they would be more likely to try out new technology type products), but I suppose since it would have such a limmited reach it wouldnt be econmically vaible.