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  1. #1
    Join Date
    Mar 2004
    Location
    San Diego, CA
    Posts
    540

    Using a Newsletter For Sales

    Does anyone have experience with using a newsletter to announce news and new product offerings? I have always found that it helps to stay connected with the customers as well as let them know about specials and promotions (rather than just posting it on the website). It creates and opportunity for upsells.

  2. #2
    It depends on your customers, some customers do not like to be contacted unless they contact you.

    Good luck,
    Derrick
    ResellerEdge.com - High Quality Reseller/ Multiple Domain Hosting.

  3. #3
    Join Date
    Jun 2003
    Location
    UK
    Posts
    6,601
    We basically run an optin newletter. On the welcome email we say goto this URL and signup if you want to. I would say about 60% of customers want to get it

    Rus
    Russ Foster - Industry Curmudgeon

  4. #4
    Join Date
    Mar 2004
    Location
    San Diego, CA
    Posts
    540
    Originally posted by Derrick
    It depends on your customers, some customers do not like to be contacted unless they contact you.

    Good luck,
    Derrick
    Of course. Newsletters should always be optin.

  5. #5
    I wouldn't recommend newsletter unless it's a forums

  6. #6
    Join Date
    Mar 2004
    Location
    San Diego, CA
    Posts
    540
    Originally posted by igraphic
    I wouldn't recommend newsletter unless it's a forums
    - why not? Can you explain more?

  7. #7
    Join Date
    Mar 2004
    Posts
    1,301
    newsletters is a good way to build members and then announce your forum, what if you have a forum with very less members? I think one should start from newsletter and then grow into a forum. thanks

  8. #8
    Join Date
    Mar 2004
    Location
    Brisbane, Australia
    Posts
    16
    I think newsletters are a great idea, IF the content is interesting and relevant to your target audience.

    My webhosting provider (with whom I'll be parting company shortly) has a newsletter but it's such a self-serving rag I don't know why anyone would want to subscribe.

    A good newsletter might have traffic tips, web design hints, e-marketing advice, relevant updates about important stuff like anti-spam legislation etc. It could be a service that is ONLY available to active members. If the content is good, sure it could add value and keep your customers happier.

    My 2 cents.
    Find out how to get more clients to come to YOU:
    www.Marketing-Results.com.au <-- Results-oriented marketing and copywriting

  9. #9
    Join Date
    Mar 2004
    Posts
    1,301
    It can be a good value added service provided the host does as Will mentioned, self-raging would just bore and reduce sign-ups and make the customers feel that the host is not great.

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