Could any of you more experienced business entreprenuer whizzy types give me a few pointers on my initial hosting website?
Primarily we are a website develoment and application company *small*, but we are also creating a small independant hosting service as well. My main focus is on aquiring premier clients, I am not interested in competing with some of the rediculously low priced companies.
I'm interested in providing real high level technical customer support for people who want advice, and help and assistance to play around with scripts and install various services etc.etc.
So my question is what kind of outline would you feel is most important for your website?
I have seen so many websites that are so full of facts and figures that it seems to bury the message. I'm trying to create a very simple website so I wonder what do you guys consider the
*essential ingredients* for your website promotion?
I have seen so many websites that are so full of facts and figures that it seems to bury the message. I'm trying to create a very simple website...
I am no web developer but I can tell you that you are on the right track. Keep things simple and don't blur your message. Make sure that your plans are clearly outlined on your first page and grab the visitor's attention. In order to keep things simple, do not give every last detail of your plans on the first page. Include the basic elements of your package along with a "more info" and "order now" button.
Originally posted by chadm I am no web developer but I can tell you that you are on the right track. Keep things simple and don't blur your message. Make sure that your plans are clearly outlined on your first page and grab the visitor's attention. In order to keep things simple, do not give every last detail of your plans on the first page. Include the basic elements of your package along with a "more info" and "order now" button.
Thanks so much for your valuable inputs, I've read them and have been thinking about what you've said. I'll be putting your points into our design brief for sure. Thanks again
Have you ever heard of the KISS principle? Its an acronym first coinced by the *trouble shooting gurus* of big business it stands for *keep it simple stupid*.
Have you ever heard of the KISS principle? ... it stands for *keep it simple stupid*.
My point exactly. I doubt most of the people looking for hosting care about the mindless filler that a lot of sites put up on thier first page. When I initally look for hosting I look for only a few things, price and features. From there I will look for more information if I like what I see.
It's input from your perspective, thats the most important regarding design and what your looking for, as your the paying customer and ultimately the person who desides who'se going to get your customer, eg. the most valuable inputs into a design for a site. Thanks again its much appreciated.
It sounds as if you are already ahead of the game. Your web site needs to convey need-to-know information, of course. The trick is to combine the right amount of style and content on your main page to send a powerful message to your potential customers.
That message needs to get right to the point - what do you offer? Don't spend time sexualizing your services and trying to convince the client you have the fastest backbone in the industry. Most of the time, the client is ready to spend money, so you need to let them.
The "essentials" here are actually pretty simple: your plans. This goes straight to the name that you choose. For example, "Cold Fusion plan", or "SQL Server plan", or "Oracle plan". Usually, the client has vague references in his or her mind as to what they need, and you job is to spark their interest by using cleverly named services. Put this information on your main page - never make a potential client hunt.
On your detailed plan pages, be sure to list a price as well. Most people believe that if the price isn't listed, it's too expensive - they move on. The more up-front you are, the more the client will trust you.
Communication is also important, especially in this business. Make it easy for potential clients to ask questions - then, they are on your turf. If you do this, be sure to reply to questions quickly. In fact, I usually consult people to create bogus questions for hosting providers, just to see how quickly they respond. More times than not, it's a good indicator into how responsive tech support is.