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  1. #1

    Question Advice for moving clients you've just purchaced?

    What advice to any of you have regarding taking over clients from anything company? What would you say to the clients?
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  2. #2
    Join Date
    Mar 2004
    Location
    San Diego, CA
    Posts
    540
    I would send out an email explaining the situation and when the migration will take place. Be sure to be positive about the situation. Discuss what features your services have and how the user will benefit from your full attention.

  3. #3
    Join Date
    Mar 2003
    Location
    Spokane, WA
    Posts
    262
    I would setup a welcome page for them also on your site. Perhaps a news blurb on your front page sending them to the welcome page.

  4. #4
    Join Date
    Mar 2004
    Location
    San Diego, CA
    Posts
    540
    DoMeric, that is a good idea. anything that makes the customers feel welcome is going to only help the transition. Depending on the number of sites, the big accounts might deserve a phone call just to introduce the new company. It's nice for the customers to hear a voice that there is real people behind it.

  5. #5
    Join Date
    Apr 2004
    Location
    Bulgaria
    Posts
    159
    You might also give them 50% off the first month with you. This should keep them calm until everything is straightened up.
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  6. #6
    Join Date
    Mar 2004
    Location
    na
    Posts
    256
    I would think that Most importantly you must make them feel at home. Give them priority for support during the first few month so as to make them feel important and also some incentives to keep them stay.

    Once they have settled down, there should not have much problem continuing provided your service is good.

  7. #7
    Join Date
    Mar 2003
    Location
    Duluth MN
    Posts
    3,864
    Communication Communication Communication!!!!


    When I purchased another host last summer/fall and migrated 90+ accounts to my servers, we did our best to communicate with the customers. The more we communicated, the more comfortable they were. If you can send personalized emails and make them realize that there is a real person behind the company that is taking over their account, they will be even more comfortable. The last thing they want is to be moved to a host that thinks of them as just another number.

    I have better relationships with some of the customers I aquired than customers that signed up with me directly because of that high level of communication that we had. They know that they can email or call me directly, and are now more loyal to me than a regular Joe Hostee who signs up on my site without much communication between us before hand.

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