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  1. #1
    Join Date
    Feb 2002
    Location
    Perth, Western Australia
    Posts
    378

    AXA taking Google to court over Adwords

    Haven't seen any mention of it here...

    The matter will go to court next month. AXA is the largest company to take Google to court regarding Adwords, as AXA's trademarks were supposdly sold by Google as advertising terms.

    Anyway, full article here:

    http://news.com.au/common/story_page...E15306,00.html
    Luke
    oh yeah...

  2. #2

    Google Litigation

    Hey,

    Those in the know are probably going to think this is a stupid question, but why are all these hearings taking place in Paris? Last i checked neither Google nor AXA were French companies.

  3. #3
    So if anyone bidded on Viagra .. they'd be sued ??

  4. #4
    Join Date
    Nov 2001
    Location
    Australia
    Posts
    29

    Re: Google Litigation

    Originally posted by AdH
    Hey,

    Those in the know are probably going to think this is a stupid question, but why are all these hearings taking place in Paris? Last i checked neither Google nor AXA were French companies.
    Of course AXA is a French company. What did you think it was??

  5. #5
    Join Date
    Aug 2003
    Posts
    2,734
    Mmm interesting - i can't see much becoming of it though

  6. #6
    Join Date
    Jan 2003
    Location
    Australia
    Posts
    365
    Originally posted by markjut
    Mmm interesting - i can't see much becoming of it though
    My thoughts too

  7. #7

    AXA

    Of course AXA is a French company. What did you think it was??
    lol, sorry... i just assumed they were US based since they are so big in the states

    From Axa.com:

    AXA ranks among the five major players
    I just took from that that they were a US company... Looks like i'm not the sharpest tool in the box today...

  8. #8
    Join Date
    Jun 2003
    Location
    Nova Scotia, Canada
    Posts
    4,126
    Originally posted by markjut
    Mmm interesting - i can't see much becoming of it though
    I'd actually be surprised if nothing came of it.

    Google need to get their heads straight, allowing advertisers to practise ffraud (it's what it boils down to), is a serious offense.

    We've been on the recieving end of it by a well known company, taking our MARKED names and slogans, etc, and marketing them on google and overture. Thankfully overture are more receptive, once the documentation is sent to them. (3 hours to disable another advertisers account because of multiple violations on 2 marks)

    I hope google get's a hefty fine, or something of that nature, and maybe then they'll actually start to run an ad-service that isn't rooted in fraud possibilities.

    Simon
    EIRCA Ltd, home of The Genius Network.

  9. #9
    Join Date
    Nov 2000
    Location
    San Diego
    Posts
    3,407
    Originally posted by IHSL
    I'd actually be surprised if nothing came of it.

    Google need to get their heads straight, allowing advertisers to practise ffraud (it's what it boils down to), is a serious offense.

    We've been on the recieving end of it by a well known company, taking our MARKED names and slogans, etc, and marketing them on google and overture. Thankfully overture are more receptive, once the documentation is sent to them. (3 hours to disable another advertisers account because of multiple violations on 2 marks)

    I hope google get's a hefty fine, or something of that nature, and maybe then they'll actually start to run an ad-service that isn't rooted in fraud possibilities.

    Simon
    I agree. We have been trying for months to get them to protect our (R) TMs. But they really make it difficult. Hopefully AXA wins and it forces them to make changes. It is BS someone can advertise off your trademarks.

  10. #10
    Join Date
    Apr 2003
    Posts
    908
    I hope this doesn't affect the advertisers using adsense.
    I buy vBulletin licenses and vBSEO licenses!

  11. #11
    Join Date
    Feb 2002
    Location
    New York
    Posts
    1,156
    Well. Adsense is a good way for small webmaster sites to have revenue but this model is going to cost companies more and more money spend on advertising. Look at Overture. There are $7.00 bids there. This is crazy!
    DawHB.com - Web Hosting Blog | VPSHostDir.com - VPS Hosting Media

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