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Thread: Adwords clicks to sales ratio
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04-04-2004, 10:45 PM #26Junior Guru Wannabe
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Two thoughts. First. Don't put alll your eggs in one basket. Advertise in other places other than AdWords so your viewers see you in more than one place, making your company look larger. Second. Make sure your AdWords are specific and detialed for your market niche or your demographic.
There is a lot of work that goes into branding your name and gaining recogintion to acheive the confidence and trust of your customers. Just because you have a solid looking site and AdWords, doesn't mean that you are going to start obtaining more customers.
AdWords only help make your name more exposed rather than helping your reveneues. Although, eventually it could lead to increased revenues. Just my two cents.Jon Rhoads, jon@comcage.com
http://www.comcage.com
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04-05-2004, 12:36 AM #27Web Hosting Master
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I've had a problem with the clients I do get from Adwords being extremely demanding and at the same time price sensitive. Not my kind of customer. I can spend the same money elsewhere and get a more "normalized" client that is about like my other clients. People searching for Web Hosting on Adwords are VERY savvy and will play you for all you're worth. Good luck, and see you there!
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04-05-2004, 10:36 PM #28Web Hosting Guru
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Originally posted by andrewgmol
And on another matter, is this kind of thing normal? I've seen it happen 4 or 5 times but from different IP blocks...
For copy techniques, I agree with GordonH, I have found the conversion rate for "dirty copy" very high. I'm running the same "dirty copy" Adwords ad for 4 months now and it's yielding pretty good results: 2.7 CTR, 6% conversion.
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04-05-2004, 10:56 PM #29Web Hosting Master
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Originally posted by Alex042
This is what I figure also, but how do you keep a campaign from slowing because these people arent clicking?Andrew McMaster
http://www.FindMyHosting.com
Compare Prices, Consumer Reviews, Help, Guides and More.
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04-07-2004, 11:44 AM #30Web Hosting Evangelist
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I am running about 2.5% ctr. With a $1.00 a day budget and $0.05 cpc. This is for 3 high profile keywords. sure my ad is listed in 45th position. but the few impressions i get, i get a click.
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04-07-2004, 12:53 PM #31Web Hosting Master
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Wow! I was paying as much as $3 per click.
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04-07-2004, 01:49 PM #32Web Hosting Master
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The problem is that to get volume sufficient to bring in enough sales to grow a company you do need to be in the upper reaches of the listings.
On overture for example we hardly get any clicks if we are below #3 on most keywords so although the price per click might be low there is actually no point in having the listings.Formerly: Managing Director, Hostroute.com Ltd & Marketing Director, Ultraspeed UK Ltd
View my Professional Profile: www.gordonhudson.com
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04-07-2004, 02:22 PM #33Web Hosting Master
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Originally posted by GordonH
The problem is that to get volume sufficient to bring in enough sales to grow a company you do need to be in the upper reaches of the listings.
On overture for example we hardly get any clicks if we are below #3 on most keywords so although the price per click might be low there is actually no point in having the listings.
Sure, to get the volume sufficient to grow the company, you'd want to have more than one of those... which is why many successful PPC campaigns using either AdWords or Overture involve bids on 100 to 200 keyword combinations. Of course, among those you wouldn't have to only rely on those low-volume, low-cost bids... but the low-cost clicks you get in response to them means that even if you're paying $5 for a couple of bids, your average CPC can justify the entire program.Specializing in SEO and PPC management.
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04-07-2004, 03:25 PM #34Web Hosting Master
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Its worthwhile but on its own it won't bring in sufficient volume to grow a business to a worthwhile level.
What it does is help keep the average cost per click down so bidding $3 per click is not actually $3.Formerly: Managing Director, Hostroute.com Ltd & Marketing Director, Ultraspeed UK Ltd
View my Professional Profile: www.gordonhudson.com