If you're the Greek town of Olympia, where the ancient Olympics were first held, everything and nothing.
As the town prepared for its latest role in the history of the event with Thursday's torch lighting ceremony for the homecoming of the Games, the city's mayor voiced a threat to strip the showpiece of the word "Olympic" if his community did not get a bigger role.
With thousands of spectators and International Olympic Committee officials flocking to the sleepy south western town for the biggest gathering there since the ancient Games, Olympia mayor Yannis Skoularikis threatened the IOC with legal action to get the town's name back.
"We have had it up to here with just being used every two years to light the flame," he told Reuters in an interview on Wednesday.
"We are not a sideshow, we gave the Games its name and we demand to have a bigger role in the Olympics."
Olympia has also been the site of the lighting ceremony since it was introduced prior to the 1936 Berlin Games.
"But apart from the torch lighting we have no other role in the Olympic movement," Skoularikis said.
"We are contemplating legal action to block the use of the name which is now exploited without our consent and without any benefits for us."
The word 'Olympic' is a registered trademark of the IOC.
This is not the first time Skoularikis, a former senior government minister, has attacked the IOC and Athens Games organisers.
Similar complaints by him last year reportedly so embarrassed the Olympic movement that organisers decided to shift the men's and women's shot put events from Athens to Olympia.
In one of the most anticipated events of this summer's Athens Olympics, athletes will compete inside the ancient Olympia track for the first time in more than 17 centuries.
"This is just a start, and I hope it will provide a spark for more things to come," the mayor said. "But right now we are just on the receiving end of any decision."
LIST OF DEMANDS
Olympia hosted the ancient sporting event every four years, from at least 776 BC until they were banned in 393 AD by the Roman Emperor Theodosius, who decried them as a pagan festival.
Among the town's other list of demands is the appointment of an Olympia official as a permanent IOC member.
"Shouldn't the town have a member in the IOC, to have some sort of say?" the mayor asked. "Right now we are not participating in any decision making."
He also wants the announcement of future host cities and the elections for IOC presidents to be held in Olympia.
"It's only every few years for the cities and about every 20 years or so for the IOC elections so we are not asking for much, are we?"
During Thursday's lighting ceremony, the town expects more than 10,000 spectators and officials for the flame-lighting and the start of the torch relay.
Athens last hosted the modern Games when they were revived 108 years ago.
"We wanted about 30,000 people here because Greeks are very moved by this ceremony but they (organisers) told us that for security reasons we must have less," Skoularikis said.