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  1. #1
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    best form of advertising

    I am looking for the best way to advertise my hosting company, entityhosting.com.
    I had bad experiences with Google AdWords, it seems to have a high learning curve. I would appreciate to hear your experiences with various form of advertising and see what worked best for you.
    Thanks
    --Patrick
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  2. #2
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    Anything that consists of Face to Face always works best for us.

    Chamber of Commerce meetings, Referral Networks, Trade Shows, etc...

    A sales moto to live by:

    "See the people, see the people, see the people"
    Gary Jones

    BlueFur.com - Canada Web Hosting
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  3. #3
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    Local Newspapers!
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  4. #4
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    Movie Theaters - the pre trailer one page ads have worked well for me believe it or not!
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  5. #5
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    drop little ads from a helicopter.
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  6. #6
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    Thanks for everyone's input. What is your experience with invesing in banner ads vs. perhaps text ads?
    Thanks
    --Patrick
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  7. #7
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    How much do movie theater ads usually cost?
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  8. #8
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    try to do that with big companies, fastclick for example is a pretty good one... and pay per click is much better than pay per impression.
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  9. #9
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    fastclick looks good, but they have a $1000 minimum. Are there reputable ad companies with lower minimums?
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  10. #10
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    they are a lot, I dont know doubleclick but they are pretty good too, thr bigger the company is, the more effective your advertising will be. You can also try different form, traffic exchanges like CashOrTraffic deliver massive traffic with good prices.
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  11. #11
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    Does anyone know if WHT is a good place to advertise? I mean do people come here to get hosting or do hosts just come here to talk about hosting?
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  12. #12
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    We are starting to live on WHT, and our sales have boosted very much.
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  13. #13
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    gghosting; why not give it a try?
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  14. #14
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    Originally posted by JKLIVIN
    gghosting; why not give it a try?
    Do you get commission off this?

    haha just kidding
    Gary Jones

    BlueFur.com - Canada Web Hosting
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  15. #15
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    yahooo sponsored

    try the sponsored listings with yahoo.. they do pretty well
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  16. #16
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    The BEST form of advertising? Don't think there is a best but some of the top preferred methods are:

    Referrals
    Leads (purchased)
    Visit Local Businesses
    Call Businesses
    Send Personal Letter to Businesses
    Yellow Page Ads
    Network with Chamber of Commerce & other business groups
    PPC
    Organic Search Engines (learn SEO)
    Banner Ads
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  17. #17
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    What are your experiences with Google AdWords. I've spend a lot of money there but with poor results. In general, how much do you spend on average per customer in advertising? Just so I can get an idea if my campaign is doing well, or if I should invest my money elsewhere.
    Thanks,

    --Patrick

    <setup your signature in your profile instead of posting it>
    Last edited by choon; 03-22-2004 at 04:21 AM.
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  18. #18
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    Try PPC's...Worth your money !
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  19. #19
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    lolol man i gotta wet my pants some times reading all these posts
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  20. #20
    Originally posted by gghosting
    Does anyone know if WHT is a good place to advertise? I mean do people come here to get hosting or do hosts just come here to talk about hosting?
    Yes, WHT is a very good place
    - Providing premium web hosting solutions since 2003
    |Managed Dedicated Servers | Shared Hosting | Web Design | Server Management |
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  21. #21
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    I got a deal with Crown Theaters in Norwalk, CT, because I did some ads for them and they actually ran an ad for me for free. You should be able to get an ad up and running on the network for a month for about $350 if you make your own ad copy.

    If you have an agency do it for you, forget it. It will be very expensive. Contact your local theater as they are mostly all franchises that set their own rates.
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  22. #22
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    Originally posted by freerick
    What are your experiences with Google AdWords. I've spend a lot of money there but with poor results. In general, how much do you spend on average per customer in advertising? Just so I can get an idea if my campaign is doing well, or if I should invest my money elsewhere.
    Thanks,

    --Patrick
    http://entityhosting.com
    I've been running Adwords for a couple of weeks now and I'm really not impressed at all.
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  23. #23
    The form suitable for you really depends on your budget... I personally feel that you should use a mix of different methods.. Many have been already discussed here...
    I would like to suggest that you also spent some time on Brand Promotion. A good brand sells itself... You can start from your existing customer.Once they believe in your brand they will refer others to it.. people really love sharing about good brands...

    You can send personalised gifts to existing value customers, distribute some CDs or othergifts etc with your brand imprinted on it... you can be really innovative.

    Also I think Brand Building doesnt brings immediate gains but helps in long run
    Wholesale Domain Prices for Retail Customers - Rushtoweb.com
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  24. #24
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    Originally posted by ITWeb LLC
    Movie Theaters - the pre trailer one page ads have worked well for me believe it or not!
    Hmm I've looked into this but haven't acted on it, so you've actually seen some success with it?
    Gary Harris - the artist formerly known as Dixiesys
    resident grumpy redneck
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  25. #25
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    Here's a thread where ITWeb LLC posted a few things about movie theatre ads:
    http://www.webhostingtalk.com/showth...t=Theaters+ads

    It seems they're quite effective.
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  26. #26
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    Originally posted by domainwala
    The form suitable for you really depends on your budget... I personally feel that you should use a mix of different methods.. Many have been already discussed here...
    I would like to suggest that you also spent some time on Brand Promotion. A good brand sells itself... You can start from your existing customer.Once they believe in your brand they will refer others to it.. people really love sharing about good brands...

    You can send personalised gifts to existing value customers, distribute some CDs or othergifts etc with your brand imprinted on it... you can be really innovative.

    Also I think Brand Building doesnt brings immediate gains but helps in long run
    This is very true , i have a mate who owns a webhosting company .

    He brought 500gb traffic to give away to his customers .

    He got 62 new customers from it !!!
    DigitalGoods.info
    FREE Shared, Mega Resellers + Dedicated Servers
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  27. #27
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    Thanks, these are all excellent suggestions. I am considering sending promotional items when I establish a larger customer base, but I will be careful because I don't want to send my customers junk that they don't want. (like AOL) I am reluctant to give anything away for free, as this tends to attract spammers, hackers, frauds, etc.
    On a slightly different note, I've been looking at hosting directories. I recall a comment on this thread that said that directories are not a very effective method of advertising. What is everyone's experience with that?
    Thanks

    --Patrick
    http://entityhosting.com
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  28. #28
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    The best form of advertising has got to be word of mouth.
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  29. #29

    Re: best form of advertising

    Originally posted by freerick
    I am looking for the best way to advertise my hosting company, entityhosting.com.
    I had bad experiences with Google AdWords, it seems to have a high learning curve. I would appreciate to hear your experiences with various form of advertising and see what worked best for you.
    Thanks
    --Patrick
    Have you tried hostsubmit.com or hostpromote.com?
    Gladhost.com
    Fantastico, Cpanel and Linux Hosting.
    We specialize in website moving, so if you want to move to us we will help you move like a mover.
    Confucius says, "spend your money wisely, sign up with Gladhost.com."
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  30. #30
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    A top Banner @ hotmail, yahoo and my website.


    Depends on where you / your Business is located. I would never advertise in a local newspaper.
    When everything seems under control, you're just not going fast enough Mario Andretti, Racer
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  31. #31
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    I checked out hostsubmit.com and it seems like they can save me a lot of time submitting my listing to various directories. Has anyone had experience with them? Their web site looks rather, shall I say, rudimentary, and I'm not sure if the service they provide is effective.
    Thanks,

    --Patrick

    <setup your signature in your profile instead of posting it>
    Last edited by choon; 03-22-2004 at 04:19 AM.
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  32. #32
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    hostsubmit.com is another company of cheaters. Don't trust them.
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  33. #33
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    hostsubmit.com - not a very pleasant website indeed.
    IMHO hosting directories are not the best way to go. But if you really want to try it, a long list of directories is here: http://www.hostdirs.com
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  34. #34
    In-Theater advertising works well, but there's some things you should understand about it.

    (For the record: My company is the second largest producer of in-theater digital ads on the West Coast as of Q4 2003)

    For $350 a month you're probably getting a rotating slide ad, that's a Good Thing(tm). I'd say go for it.

    There is however an alternative that would not work as well for you. Many major theaters have switched to a digital pre-trailer system, you've probably seen them. They basically play TV commercials before the movies. That's the stuff my company produces.

    In any event, if you're buying slides in that configuration, you're either going to get ripped off or it's going to be out of your price range.

    Cheap "slides" for digital-commercial-enabled theaters will only get played 15 minutes or more (on average) away from the beginning of the film. Nobody is going to see them, don't bother.

    Expensive slides might play right up near the beginning of the film, but they'll cost you a pretty penny.

    If you're looking to spend five or ten grand, we can get you excellent placement across several regions in many theaters. If you're not looking to spend that much, stay away from digital in-theater advertising, and stick to theaters with an old school slide system. With a slide system, you'll get more exposure. Your slide has the same chance of playing right before the film as the rest of the slides do, so you might be the last slide people see once the theater is packed and the film is about to start, a privilege which comes at a high premium in the digital in-theater commercial world.

    Also I wanted to mention in this post that you might be interested in local TV advertising. On Tuesday of this week, we're going to post a new offer to the WHT forums that we've never tried before. Basically, we're going to be offering commercial production and placement services at a price that will be affordable for smaller hosting companies.

    For instance, you might spend $350 at the theater and get maybe thirty thousand viewers (realistically). But for three or four thousand dollars, not including production, we can get you a week or more worth of :30 second spots on a major television show, like Letterman, Leno, Conan, etc. This would reflect several hundred thousand viewers at least, possibly many more, depending on the market.

    Typically, people take companies who can afford to advertise on television much more seriously than those who they see in a random banner ad and have never heard of. It's a way of adding significant credibility very quickly. The dollars spent advertising on TV create significant value, if they didn't, you wouldn't see everyone who can afford it advertising on television. It always works, always has.

    Additionally, we're going to be offering "stock" style commercials, where we'll be putting together commercials we can modify slightly and brand with a hosting company's name, and sell very inexpensively, allowing smaller companies to get on the air affordably.

    The less expensive commercials will be computerized with no live actors, our more expensive commercials are shot with full film crews on 35mm film and are very high-end. Nothing we make is "used-car-lot", we do great work.

    I won't want to get too much into it as this isn't the proper forum, but I'll mention that much since this is an advertising query thread. More details coming Tuesday, or you can email me for more info.

    <Site link removed>

    -Matthew Lewis

    <setup your signature in your profile instead of posting it>
    Last edited by anon-e-mouse; 03-22-2004 at 06:20 AM.
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  35. #35
    Nice post AngelValley. You have some good information.
    Primal Blue Software, Inc.
    primalblue.com
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  36. #36
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    Nice post AngelValley. You have some good information.
    Very true. (some things are not just informational though )
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  37. #37
    Originally posted by ldcdc
    Very true. (some things are not just informational though )
    I know, I thought about that too. But I felt that it was an appropriate post due to the context of the thread. The poster was interested in detailed information on marketing his company, and our specific specialty (in-theater advertising) came up. I felt that although some of the information I was posting was directly related to my business, it was completely relevant to his question and I was probably the most qualified person on the board to provide information on the subject. Following up with info on possible TV advertising was simply providing him with an alternative option, I kept the details to a minimum to be as fair as possible.

    I also did provide a very unbiased commentary on the in-theater advertising, which if anything was an anti-advertisement for my business, considering that I recommended against using my services in his case.

    But thank you both for the compliment.
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  38. #38
    make sure you are spidered by the major engines
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  39. #39
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    Thanks for you input, angelvalley. I am glad to hear from someone who is familiar with the industry. As far as search engine inclusion goes, I have my doubts as to whether or not that will bring in a lot of customers, because unless you have been in business for years and you have a lot of incoming links, you're not going to be in the top results for any search terms.
    What about running in the featured categories of major web hosting directories though? Has anyone had experience with this?
    Thanks

    --Patrick
    http://entityhosting.com
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