I would start with the local market in your case, too. Competition out on the Internet is way too big for you to put a dent into it. You also need to specify what your target group is. Small business? Home users with personal home pages? Define your target group and then work out a marketing strategy.. Be persistent. Customers just don't come like this.
If you have some capital put aside for marketing purposes. UTILISE IT!
If you want an easy cure all, give google adwords a go fo a month and see how you do.
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I would love my site to mostly host users with personal home pages, since that's what I'm basically into. I never even thought of my target audience... all of you are very intelligent!!! Thanks again!!