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  1. #1
    Join Date
    Oct 2002
    Location
    EU - east side
    Posts
    21,920

    Word of mouth article

    Here's an article about a company that relies on word of mouth to drive sales. While this particular company is not a host, I thought the article was an interesting read.

    It's always been said that word of mouth is very important in the hosting industry. Hopefully this article will spark some ideas on how to increase word of mouth levels.

    http://www.marketingsherpa.com/sampl...contentID=2625

    Note that the article is freely accessible until March 18th only.

    (And no I'm not affiliated with marketingsherpa in case anyone wonders about that. )

    Cheers!

  2. #2
    Join Date
    Apr 2002
    Location
    Philadelphia
    Posts
    2,278
    For every one customer you will please they will tell another.

    For every one customer that is NOT pleased... they will tell 10.

    Great article!

  3. #3
    Join Date
    Feb 2001
    Location
    West Michigan, USA
    Posts
    9,687
    Its true. We spend VERY little on advertising. Almost all of our new customers come from word of mouth. We average between five and ten new signups a day.
    ||| 99.999% Uptime SLA!!!
    Plenty of space and bandwidth to fit your needs!
    www.AEIandYou.com - - (WP Friendly - Premium Reseller Hosting and Cheap Dedicated Servers)

  4. #4
    Join Date
    Aug 2003
    Location
    USA
    Posts
    1,036
    Originally posted by phpcoder
    For every one customer you will please they will tell another.

    For every one customer that is NOT pleased... they will tell 10.

    Great article!
    I agree! This works very well for us.

    5-10 new signups a day is great! I can only see companies growing once they pick up steam. As long as they keep doing what they were doing to get the recommendations...
    CybexHost.com - Shared and Reseller Hosting Solutions on cPanel/WHM Linux Servers
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  5. #5
    Originally posted by AffordableHost
    Its true. We spend VERY little on advertising. Almost all of our new customers come from word of mouth. We average between five and ten new signups a day.
    Thats because your service is top notch.
    "Beer is proof that God loves us and wants us to be happy" -- Ben Franklin
    Twice Tied Laces

  6. #6
    Join Date
    Feb 2001
    Location
    West Michigan, USA
    Posts
    9,687
    Wow...that was nice. Thanks!
    ||| 99.999% Uptime SLA!!!
    Plenty of space and bandwidth to fit your needs!
    www.AEIandYou.com - - (WP Friendly - Premium Reseller Hosting and Cheap Dedicated Servers)

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