Do any of you ask your clients how they found your site and keep any metrics? I believe that forums like WHT help alot in terms of driving people to a host, but for the first five years I was in the business, I did not even know that this site existed!
Do first time customers shop on price? or do they shop based on their relationship with a designer? How big do you think Yahoo!'s hosting client base is and do you think those customers could be captured by small to medium hosts?
Not knowing any better, it seems that most people first search for the cheapest host they can find. After they get burned a few times (yes, more than once ) they finally learn that there's more to hosting than just the price. Then they start to look for other things, like real customers' experiences. Just read this forum and you'll notice this trend too.
i think it's a common mistake to shop by price though, don't blame the noobie, it's human nature.
whats the one thing we see that we can compare in relative terms, money. when new to hosting we may not know what all the other stuff means, so we go on price mainly. true we learn later on theres more to it, but how to avoid this pitfall? research you might say, or education?
well most of our clients came from our offline marketing policy so far... via friends and via corporate networks in few places like south asia our resellers did a nice job to bring few good feedback but yes most people who comes via search engines do not know that price can not measure quality always so we developed a website that assures a visitor that yes we are reliable and we can deliver service! so I think it is upon your website that how it looks and how comfort it can give to your visitor that is the key of getting online customers
but hey if you do not maintain a good after sales customer service... you will loose them and they will do more harm to your business than anyone else... because they will say to people about your "BAD" reputation which will decrease your service... so beside GOOD Uptime and everything I think a good attitude towards your customers can only make you a successful web hosting company...
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Last edited by anon-e-mouse; 03-06-2004 at 09:35 AM.
Originally posted by ldcdc Not knowing any better, it seems that most people first search for the cheapest host they can find. After they get burned a few times (yes, more than once ) they finally learn that there's more to hosting than just the price. Then they start to look for other things, like real customers' experiences. Just read this forum and you'll notice this trend too.
That's very true! From personal experience with my first domain it certainly is very true.
It seems to me that most of my clients have come from my local community. Offline marketing has been very successful for me.
Believe it or not, but I have actually grabbed a bunch of customers by advertising at the local movie theaters! You know those ads that play before the credits? I just created a large image with my link and some features and benefits, and I started getting calls after it started airing. The best part is that it is cheap. With summer coming, it is a good bet for anyone who wants to try something a little different.
What about a laundry list of features? When I started shopping around I would compare features, but I found that I don't use more than 10% of the available features that come with a CPanel installation.
I agree, word of mouth is THE best.. and by far my largest referral for customers.
Would you believe that people shop even when dealing woth FREE web hosts? Now, there are good and bad web hosts in both areas but it still amuses me when people ask why I am better than some paid host...<shrug>