Recently I have seen a growing number of templates bought and sued by different companies on the web. Many by hosting companies, but also others by design companies.
I would like to start off by giving my opinion on design companies buying templates for their home page. Personally, I think this is wrong, and can be misleading towards potential clientele who may think the the design quality tehy'll be getting is that of the quality of that companies layout. Ok, they could may well go buy a template exclusively, and get the job done, but, even though you buy a template exclusively, I'm lead to believe you only get minor image changes or different flash intros. and that they aren't much different to a reselling template.
Stressing on host companies, I am one to believe that unique - ness is the key to success. Not a lot of web hosts have unique features, infact, from personal experience, I believe that choosing a webhost now is looked at through reliability, speed and compotent, fast support. A design however, can be the make or break point of a sale, for example;
Two webhosts have exactly the same plan to offer. Same space, bandwidth etc. Now, assuming that they are both reliable, both have great, freindly support teams, and are both fast hosting companies, who do you choose? The webhost with a "mockup" design, or one that looks clean, professional and looks like they have either spent time producing the design, or invested in one?
When you find two templates on different websites, what is your first impression? That's a template? Couldn't they have bought one? My personal opinion is WHY?
Although a lot of web developers, and development companies know the tre value of design and development, which I must say, can be quite expensive, there are designers and developers that are cheap and of a fairly good quality. In my own opinion, I would rather spend 125$ US on a unique design, from someone pretty good and working for themselves, than a 230$ US template that will be re sold.
So far what I've said may seem contradictory, or even un related, but if you take a minute and think of this final question, one which i would like answered, just to see what web hosts and design companies would rather use, for themselves, I can clear up with myself, what has been bugging me ever since I started web design and development 3 years ago,
Template, or your own unique custom design? Please vote, and / or post any comments you may have.
Have a good evening,
Paul B. Riddick
PS. Moderators if you feel I have broken any rules, please feel free to remove this post and accept my apologies.