Web Hosting Talk : Web Hosting Main Forums : Running a Web Hosting Business : Mass Mailing

[rickb12]

Hello,

We are looking to do a mass mailing via USPS. Do you know of any resources regarding mass mailing laws?

Thanks!

[rickb12]

Just to make sure I was clear, I am talking about direct mail and not SPAM,

[Amish_Geek]

Talk to your local post office, they would know best what the 3rd class mailing rates are. There are different rates for postcards and 3rd class mail/envalopes. We did a mailing back in 2000, I cant remember the price off the top of my head.

[Aussie Bob]

Originally posted by ReadyRick
Just to make sure I was clear, I am talking about direct mail and not SPAM,

*puts away my big stick*

heh. Well I guess that's ok then.

[rickb12]

LOL. I re-read the thread subject and figured I would need to follow up with it,

Originally posted by Aussie Bob
*puts away my big stick*

heh. Well I guess that's ok then.

[tyedyesheep]

Has anyone done mass mailing as forms of advertisement? How where your results? WOuld you do it again or did you find it a waste of time and money?

[Derrick]

Mass mailings are generally used for brand building/ awareness. They usually do not convert to a great signup ratio unless they are targeted to specific market segement. I think you money would be better spent targeting some highly selected people/businesses that would be interested in your services. Unless you have a budget like the big guys, a drag net approach will not work as well as a well coordinated targeted approach.

Derrick