hosted by liquidweb


Go Back   Web Hosting Talk : Web Hosting Main Forums : Running a Web Hosting Business : Publicity: what's the options for a new host?
Reply

Forum Jump

Publicity: what's the options for a new host?

Reply Post New Thread In Running a Web Hosting Business Subscription
 
Send news tip View All Posts Thread Tools Search this Thread Display Modes
  #1  
Old 11-20-2003, 02:23 PM
sallam sallam is offline
Junior Guru
 
Join Date: Jul 2001
Posts: 193

Publicity: what's the options for a new host?


Hi

I'm just starting a hosting service business...
Apart from WHT, where do you recommend we should go to publicize and promote one's new hosting business?

Currently, I cannot afford to use paid ads, as I'm starting small.
So I thought perhaps you guys can point me to some places to promote my new business. Many thanks in advance.



Sponsored Links
  #2  
Old 11-20-2003, 03:03 PM
xyzulu xyzulu is offline
Web Hosting Master
 
Join Date: Oct 2003
Location: Australia
Posts: 1,733
Start locally. Establish a customer base that will allow you to invest more in advertising later.

__________________
Brad Baker www.rochen.com
Rochen - True Premium Shared & Reseller Hosting since 2000
Better Support: Expert support 24/7 from Red Hat and Cisco Certified Engineers
Joomla! Core Team Member Joomla Tutorials

  #3  
Old 11-20-2003, 08:23 PM
bveditz bveditz is offline
Junior Guru Wannabe
 
Join Date: Mar 2003
Location: Los Angeles, CA
Posts: 31
While WHT is a great place to pick up customers, They aren't the most profitable customers as you're competing with other unknown hosts where the lowest price tends to be the winner.

As Brad stated, Locally is the way to go. While that involves actually 'hitting the pavement', it will get you the most profitable sales and long-term customers. There are a lot of people that sit around thinking 'they should start a website', but aren't sure how to do it, and would really like someone to handhold them through the initial process.

Flyers to local small businesses, local colleges, etc. are the most inexpensive route to take. It's also great when you're learning, as local customers are a little more forgiving during your learning curve. (More vocal, but less likely to just up and cancel when they get a spam email from a low priced fly-by-nighter...).

Sponsored Links
  #4  
Old 11-20-2003, 11:00 PM
Jon FB Jon FB is offline
Disabled
 
Join Date: Aug 2003
Posts: 978
blb hit it right on the spot. You are starting out small correct? Start locally. That will be your best customers, and it will be so much easier.

Quote:
Originally posted by blb
Start locally. Establish a customer base that will allow you to invest more in advertising later.

  #5  
Old 11-22-2003, 12:12 AM
eNAIVE eNAIVE is offline
Junior Guru Wannabe
 
Join Date: Nov 2003
Posts: 64
yes local market is definitely your 1st choice ! then word of mouth from the customers.


Wish you the best

  #6  
Old 11-22-2003, 01:24 AM
dbbrock1 dbbrock1 is offline
Web Hosting Master
 
Join Date: Jul 2002
Posts: 2,240
I don't understand why other hosts recommend starting locally. Yes, it will get you some clients, and yes, they will pay you more and probably will stay longer. But the question is, is it really worth it? I thought about this over and over, and I came to the conclusion that investing all your time and money advertising on the nationally/globably is even more worth it.

__________________
Download my eBook + Videos: Starting your own successful web hosting company.
Learn from a web host with 7 years of experience.


  #7  
Old 11-22-2003, 01:40 AM
IGobyTerry IGobyTerry is offline
Web Hosting Master
 
Join Date: Oct 2001
Location: Ohio
Posts: 7,975
Quote:
Originally posted by dbbrock1
I don't understand why other hosts recommend starting locally. Yes, it will get you some clients, and yes, they will pay you more and probably will stay longer. But the question is, is it really worth it? I thought about this over and over, and I came to the conclusion that investing all your time and money advertising on the nationally/globably is even more worth it.
Well, I picked up a couple of local clients by just calling. All I do is look for mom and pop stores. Give 'em a call, offer them a free basic homepage design and hosting for a monthly fee and they're happy. Local clients are also so much more loyal.

__________________
Terry Myers
Product Evangelist @ OnApp.com

T@OnApp.com
OnApp - Automate Everything, Everywhere.


  #8  
Old 11-22-2003, 02:07 AM
Taylor Taylor is offline
Web Hosting Master
 
Join Date: Jul 2002
Location: Austin, TX
Posts: 1,099
Quote:
Originally posted by dbbrock1
I don't understand why other hosts recommend starting locally. Yes, it will get you some clients, and yes, they will pay you more and probably will stay longer. But the question is, is it really worth it? I thought about this over and over, and I came to the conclusion that investing all your time and money advertising on the nationally/globably is even more worth it.

Perks:

Competition: Competing with 1-5 others instead of 50,000+ hosts out there.

Community/Local business... people always want to support their local businesses and are much more willing to go with a local place than online.

Ease of mind: The client knows you are in close proximity.. they can meet with you face to face, stop by your office, take you out to lunch, whatever. It is a much more personalized relationship and that is what the majority of them are looking for.

Price: The local market 90% of the time isn't saturated by 123123123123 hosts so the price wars aren't as intense... makes it much more worth your time to have 100 clients paying 100/month rather than 1000 clients paying 10/month.

Marketing... there are many options in which you can very cost effectively reach your local market... and it's nice to run an ad without 5 other hosting ads surrounding yours.

WOM/Community: Your local businesses will love passing on the word to their associates/partners/dealings etc to again help out a quality local host.

New to the internet: So many of these local potential clients are too new to the internet to go out and search for a quality host online, they are scared and are pretty much waiting for that opportunitiy of someone to approach them (don't mean this literally... but you get the idea), and show them the ropes.

Many others, these just popped up right away to me. Go ahead and add to the list, criticize it, whatever.

Good luck with everything!

__________________
HostGator.com - A worldwide leader in Shared, Reseller, VPS and Dedicated Server Hosting.

  #9  
Old 11-22-2003, 02:52 AM
dbbrock1 dbbrock1 is offline
Web Hosting Master
 
Join Date: Jul 2002
Posts: 2,240
Quote:
Originally posted by Taylor
Perks:

Competition: Competing with 1-5 others instead of 50,000+ hosts out there.

Community/Local business... people always want to support their local businesses and are much more willing to go with a local place than online.

Ease of mind: The client knows you are in close proximity.. they can meet with you face to face, stop by your office, take you out to lunch, whatever. It is a much more personalized relationship and that is what the majority of them are looking for.

Price: The local market 90% of the time isn't saturated by 123123123123 hosts so the price wars aren't as intense... makes it much more worth your time to have 100 clients paying 100/month rather than 1000 clients paying 10/month.

Marketing... there are many options in which you can very cost effectively reach your local market... and it's nice to run an ad without 5 other hosting ads surrounding yours.

WOM/Community: Your local businesses will love passing on the word to their associates/partners/dealings etc to again help out a quality local host.

New to the internet: So many of these local potential clients are too new to the internet to go out and search for a quality host online, they are scared and are pretty much waiting for that opportunitiy of someone to approach them (don't mean this literally... but you get the idea), and show them the ropes.

Many others, these just popped up right away to me. Go ahead and add to the list, criticize it, whatever.

Good luck with everything!
Competition: Nothing is keeping them from going to google.com and searching for a web host

Ease of mind: That can only work for so long. After some growth periods, it's going to be impossible to do that with your customers

Price: google.com

WOM/Community: Anyone will do this if you provide quality service

New to the internet: Even more support tickets to answer

__________________
Download my eBook + Videos: Starting your own successful web hosting company.
Learn from a web host with 7 years of experience.


  #10  
Old 11-22-2003, 03:25 AM
bveditz bveditz is offline
Junior Guru Wannabe
 
Join Date: Mar 2003
Location: Los Angeles, CA
Posts: 31
Quote:
Originally posted by dbbrock1
Competition: Nothing is keeping them from going to google.com and searching for a web host

Ease of mind: That can only work for so long. After some growth periods, it's going to be impossible to do that with your customers

Price: google.com

WOM/Community: Anyone will do this if you provide quality service

New to the internet: Even more support tickets to answer
I agree with your 'new to the internet' comment, it does take a lot more work to support a local client sometimes. However, knowing the small business market, there are a lot of people who would like to run a website but don't know the first thing to do. They may not be internet savvy. Those that do know how to look up web hosting on the internet, don't know the first thing to do when they get a website. They want someone to talk to about that, someone who they feel will tell them what they need to do and make sure that they get their site up and running.

You can also market to a lot of customers who won't go on the internet but will buy those 'internet-in-a-box' at the local computer store. Also, marketing to people who don't have time to use the internet, but would like to have some type of page on the internet that could be updated periodically with contact information, hours, etc.

To market to these types, I actually set up a simple site-builder type application on a low priced plan. It allows businesses to have a 5 page website where all they need to is pick a template, fill in a couple titles, edit the page names and edit the text. It can all be done on the web. Restaurants are great for this, as they can get one of the employees to enter the days specials on the web in a mater of minutes. No ftping, etc...

Most businesses don't have the time to research companies on the internet. Many who do look on the internet, will pick one of the few cheap ones they see and think, "why does my local host charge $20 for a plan I can get for $4.99 on the internet". They order the plan and move over. When they have a question, or a problem with their site, they look for the number to call and... what? No number? ... Whats AIM / ICQ? I have a question on using Frontpage... You can't answer it? I need to call microsoft?
etc...etc...etc...

Sure, more support required... But the person was asking how to break into the webhosting business. The other method would be: Buy a 30 or so servers, market a $2.99/mo plan which will make you about $100 per server (after all the expenses), and you'll get that healthy $3000/mo profit.

This also never goes into the fact that while advertising on the net you get global internet savvy customers, you'll also get global internet savvy creeps. I'd choose local clients who have newbie questions over Spammers, Hackers, Warez Dealers who take up time (monitoring logs, checking sites, etc) and can potentially ruin your business (banned IP's, DOS, etc).

-Brian

Reply

Related posts from TheWhir.com
Title Type Date Posted
Web Host GoDaddy Wins Appeal In Revenge Porn Suit Web Hosting News 2014-04-17 16:36:36
The Host Group Launches Online Monitoring Services Web Hosting News 2013-07-29 14:25:59
The Host Group Launches Updated Line of SSL Certificate Options Web Hosting News 2013-06-24 10:14:16
Web Host Milesweb Launches Dedicated Server Hosting in India Web Hosting News 2012-12-31 10:53:51
Cloud Host ElasticHosts Offers SSDs at All Server Instance Sizes Web Hosting News 2012-09-05 13:23:40


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes
Postbit Selector

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is Off
HTML code is Off

Forum Jump
Login:
Log in with your username and password
Username:
Password:



Forgot Password?
Advertisement:
Web Hosting News:



 

X

Welcome to WebHostingTalk.com

Create your username to jump into the discussion!

WebHostingTalk.com is the largest, most influentual web hosting community on the Internet. Join us by filling in the form below.


(4 digit year)

Already a member?