What are your thoughts on hosting companies who purposely spell things wrong, and introduce stereotypical spelling replacements (ie: replacing S with Z, C instead of K, 3 instead of E, etc...) into their company name, in order to appeal to the youth?

I think it's absolute rubbish, and the only types of customers they are going to attract are kids whose websites are a waste of resources, and attract attention from the people they goto school with.

But umm... Yeah, what are your thoughts on these types hosting companies?