Got $150,000 to blow????

Curtis Stevens · #1 07-26-2001, 10:02 AM

I think this is very interesting. To be the exclusive advertiser on Register.com, the "web site hosting" link and various other images and links on their site, costs $150,000 for 10 days! They even told me that is discounted too! Now, I saw hostway.com and now earthlink.net is on there. He said most companies generally get about 1000 clients. That is like $150 per client!! Now, if a company has that much money to just waste on advertising, not very cost effective, then that isn't good.

What do you think? That is just outrageous, I'm sorry, but it might be worth $15,000, not 150K.

davidb · #2 07-26-2001, 03:53 PM

ten days is short, but if youthink about it, it is very targeted and gets a lot of hits. I guess you could compare it to networksolutions 80 cpm

Bogdan · #3 07-26-2001, 05:21 PM

It is easy to see the connection with domains and web hosting. But I would rather invest that $150k in goto.com, instead of register.com. It would be much more targeted, and effective IMO.

microsol · #4 07-27-2001, 05:50 AM

Quote:

Originally posted by Curtis Stevens
....link and various other images and links on their site, costs $150,000 for 10 days! They even told me that is discounted too!
What do you think? ....

Boksoft · #5 07-27-2001, 06:22 AM

FYI
Normal price is $225,000 for 10 days. The average costs per customer turns out to be around $350.

Curtis Stevens · #6 07-27-2001, 08:09 AM

But how could you make any money when they buy $15 hosting or less, and could cancel at anytime for anyreason. It would take you atleast 2 years if you are lucky. You are suppose to be in debt for two years???

Curtis

Boksoft · #7 07-27-2001, 08:16 AM

Only the really large firms can afford such prices, as they can justify it by market value.
When they sell their hosting deparment, or being taken over, they can easily ask $350 or more for one client.

This is something a small to medium hosting firm cannot take into account, as they will not be able to get $350 for a client paying $15/month.

Curtis Stevens · #8 07-27-2001, 08:20 AM

I think maybe the big companies that have ceo's with big heads are full of it. No shared hosting customer is worth that much, most people on the web don't even stay longer than a year, so many of them give up before then.

Dollac · #9 07-27-2001, 10:53 AM

It is just good salespeople who say that this $150,000 is a good deal. Look at the facts, 10 days on their site or buy month long adverts on sites that match or equal their visitor hits.

What it boils down to in my mind is that it is a total waste of money, no way to justify it. If you are really set on spending that kind of dough on something like this why not just give it to me!

Walter · #10 07-27-2001, 11:19 AM

Quote:

Originally posted by Boksoft
Only the really large firms can afford such prices, as they can justify it by market value.
When they sell their hosting deparment, or being taken over, they can easily ask $350 or more for one client.

You are right, that is the way some big companies are thinking. But I think they are wrong.
A company has to make money. If I compare a webhost with a restaurant, do you think they are clever if they give every person who enters their restaurant the first time 100$ and tell the astonished person "oh, it's all for market share"? That would not work even if they give the money not directly to the customer but to an advertisement company. And please don't tell me that advertisement has two purposes, to do branding and to sell a specific product - I know this already. But it all depends on the amount spent, and $350 per customer in this business is by far to much.

James Cross · #11 07-27-2001, 11:55 AM

Quote:

Originally posted by Boksoft
FYI
Normal price is $225,000 for 10 days. The average costs per customer turns out to be around $350.

It makes you wonder whether they make more money from selling ads than they do registering domains

Curtis Stevens · #12 07-27-2001, 11:57 AM

All their advertising probably supports all the mass mailing they do, I have received several mailings from them to renew one of my domains. Are they crazy or what, they charge as much as NS do, almost, forgot what they charge.

Curtis