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  1. #1
    Join Date
    Jul 2014
    Posts
    77

    Can multilingual sites helps to reduce Bounce rate?

    Bounce rate from other country for India based site, so my question is to add multilingual tag to sites helps to reduce bounce rate?

    Also I want more business from outside India so what to do for it.
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  2. #2
    Theoretically, yes. But not much. Unless you get International traffic. Let's say you have an English website but a lot of the traffic comes from Japan. Then it's advisable to make the website in Japanese since not a lot of Japanese people speak English.

    This won't be necessary if the majority of the traffic after US is Dutch or Indian, since they all speak English.

    I'd look at your Google Analytics traffic percentage per country.

    You will need to make data calculations to see if it has helped your business specifically.
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  3. #3
    Join Date
    Jun 2014
    Posts
    70
    anon is right, it depends on what you want to do with it. you can't just go bilingual for the sake of it. you'd be wasting your time or money and you might still not reduce bounce rate...
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  4. #4
    Join Date
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    I'm sure it does make a difference, although I've never personally tested this. I do think more and more that visitors have learned how to right click on pages and see translations.
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  5. #5
    You need to improve your website content readability, Keep Your website Fresh With the Right Content and Target Keywords With High-Value Traffic.
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  6. #6
    Join Date
    Mar 2009
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    Quote Originally Posted by Alastair24 View Post
    You need to improve your website content readability, Keep Your website Fresh With the Right Content and Target Keywords With High-Value Traffic.
    Do any of those relate to multi-lingual bounce rates? I mean, this is great for overall SEO, but doesn't address the OP's query.
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  7. #7
    Join Date
    Oct 2014
    Location
    Philippines
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    730
    Quote Originally Posted by ketul View Post
    So my question is to add multilingual tag to sites helps to reduce bounce rate?
    It will be effective to reduce bounce rate but if these multilingual pages are optimized and well engaged to the users.
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  8. #8
    It does matter if you have the multilingual site. However, Google Chrome already have the translator plugin, to make you choose if you want to translate the website to English. But always remember that the translator might be inaccurate at times (it could mean something else).

    To have more viewers you need to check your Marketing strategy - SEO. Go with Social Medias too.
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  9. #9
    I don't think that it will be helpful for you. If your website is getting traffic from foreign countries then you can do this according to the language used in that country. It depends which language is mostly used there.
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  10. #10
    Hello.

    Reduce bounce rate and improve conversions for your blog:
    Improve Your Content's Readability. ...
    Avoid Popups – Don't Disrupt the UX. ...
    Create a Compelling Call-to-Action. ...
    Improve Your Brand Storytelling. ...
    Keep Your Blog Fresh With the Right Content. ...
    Target Keywords With High-Value Traffic.
    Attract the Right Visitors

    multilingual tag will helpful outside business.
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  11. #11
    As per my understanding making bilingual site will not help more in reducing bounce rate.
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