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  1. #1

    Post SSL improve ranking ?

    Does an SSL certificate help to improve SEO and search engine rankings?
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  2. #2
    according to my knowledge SSL is only security certificate & Security Layer does not improve ranking..
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  3. #3
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    Quote Originally Posted by HostQWIK View Post
    Does an SSL certificate help to improve SEO and search engine rankings?
    SSL certificate has nothing to do with SEO nor search engine rankings but it will benefit websites that are built as a financial and transaction company that are needed to secure.
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  4. #4
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    https:// instead of http:// is an acknowledged ranking signal for Google and influences the overall calculation for the ranking position of a website by less than 1%, but it does influence it.
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  5. #5
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    I can second what @Bitpalace said. It is a Google ranking factor, but only a very small one. If you consider moving to HTTPS only for better rankings and don't have any other reason (such as using HTTP/2), then it's probably not worth it and your time is better spent on something else. If you still want to do this, check out https://letsencrypt.org/ which provides free SSL certificates.
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  6. #6
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    https://support.google.com/webmasters/answer/6073543
    HTTPS sites receive a small ranking boost, but don't expect a visible change. Google uses HTTPS as a positive ranking signal. This signal is one amongst many others, and currently carries less weight than high-quality site content; you should not expect a major SEO advantage for moving to HTTPS in the short term. In the longer term, Google may increase the strength of the HTTPS boost.
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  7. #7
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    Great link. Lots of small ranking boosts do help when combined, so I wouldn't look past this if you're serious about ranking better.
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  8. #8
    Thanks to all for your valuable suggestion.
    I have one more silly question that is it necessary to have dedicated ip to install ssl certificate ?
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  9. #9
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    Quote Originally Posted by HostQWIK View Post
    Thanks to all for your valuable suggestion.
    I have one more silly question that is it necessary to have dedicated ip to install ssl certificate ?
    Depends on your hosting provider or what kind of control panel or setup you use. Generally all modern browsers support SNI, which allows you to run as many HTTPS sites with different certificates on the same IP as you want. So best ask your hosting provider if SNI is supported and if it is, you don't need a dedicated IP.
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  10. #10
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    Yes, SSL is one of the google ranking factor. Even if it is small, we need to consider it. Since considering these small small factors will make the overall effect and SEO is an ongoing process and even small factor also important in this case.
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  11. #11
    Quote Originally Posted by nitha View Post
    Yes, SSL is one of the google ranking factor. Even if it is small, we need to consider it. Since considering these small small factors will make the overall effect and SEO is an ongoing process and even small factor also important in this case.
    Thanks for your opinion
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  12. #12
    It is just not a google ranking factor, but how much the users trust you sometimes. In my country people always choose the page with the "green lock" over the "usual".
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  13. #13
    I didn't think so SSL help to increase the site ranking in Google.
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  14. #14
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    Quote Originally Posted by deepakrajput View Post
    I didn't think so SSL help to increase the site ranking in Google.
    Google started using SSL as ranking signal almost two years ago - https://webmasters.googleblog.com/20...ng-signal.html
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  15. #15
    Quote Originally Posted by Bitpalace View Post
    https:// instead of http:// is an acknowledged ranking signal for Google and influences the overall calculation for the ranking position of a website by less than 1%, but it does influence it.
    You're right, I think that your site will rank higher if you use an SSL certificate as Google considers user security while surfing the web, also all the famous websites started to use SSL certificates on their sites even if their sites is not an online store or a financial company. Also you need to consider that Blogger started to provide FREE https:// instead of http:// for all blogs with .blogspot.com subdomain as a choice in the beginning and now all blogs must use https and there's no choice to change https:// to http:// so why Google took that step while Blogger is a blogging platform?!
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  16. #16
    Google has said they will include it in their ranking algorithm, but I doubt it has anything but a very minor effect in anyone's ranking. It might make a difference between two identical sites then the one with a very fast SSL protection might rank higher, but usually SSL is slower so that will give you a minor penalty so it might average out. Google is just trying to improve security of the Internet overall, but links are still the #1 ranking factor, always have been.
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  17. #17
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    Google does factor in the use of SSL/TLS encryption.
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  18. #18
    SSL is just a certification for security level it has nothing to do with the website ranking on search engine.
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  19. #19
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    Quote Originally Posted by amanrai View Post
    SSL is just a certification for security level it has nothing to do with the website ranking on search engine.
    You would be incorrect.
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  20. #20
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    It is one of the ranking signal but I have yet to come across a case study wherein, getting certification has played a major role in website ranking. But, you might want to get it done as I see a lot of sites having certified ranking on serps.
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