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  1. #1
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    Unhappy why can't i convert visitors to customers

    Is there something wrong with my website? Sceniq Technologies I've had about 100 people come to my site within the last 3 days of which all of them are supposed to be looking for hosting and I haven't been able to convert a single one of them into a customer. I get no calls no emails.. I'm

  2. #2
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    SPAM

  3. #3
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    You want us to SPAM? First I believe that is illegal and more importantly I hate junk email.

  4. #4
    I think he means your post is spam. That would be a weird way to spam though tell everyone you're not getting customers. Seems legit to me but perhaps this should be in the website review forum.

  5. #5
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    oh, i didn't mean this post to be a spam or advertisement. I pay a decent amount of money to get the amount of hits I get everyday and I'm confused why I don't get any signups. I think my plans are fairly average, the site looks ok to me, i have my phone number posted to show that im a reputable company and a secure signup form.

    I took a look at the website review page and it looked like it was reviews of non host websites, so i thought it would be more appropriate to post this in the general forum. If I thought wrong, can the moderator please move it to the appropriate forum.

  6. #6
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    I pay a decent amount of money to get the amount of hits I get everyday
    You're paying to get 33 unique visitors a day? I don't care how 'highly targetted' those hits may be, they're certainly not worth whatever you might be paying.
    http://www.srohosting.com
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  7. #7
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    Want to know why you're not getting any sign ups? None of the buttons/links at the bottom half of your screen work. You're missing several pages. Fix your site up.
    Douglas Hazard - Certifiable Sports Junkie and Sports Community Enthusiast

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  8. #8
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    Oh i think you're refering to the flash site. I direct all customers that come in through advertising to my html site http://www.sceniq.com/htmlmain.php. You think people are seeing my plans and then try to come back and enter the flash site where the links dont work.

    Imma go fix that, maybe thats why

  9. #9
    You're sold out of the windows plans so you must be doing something right. Try using whatever marketing you did to sell the windows plans on linux plans or offer more window plans.

  10. #10
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    well for windows we just had one big customer take up all the resources on it, so we have to get another server. Plus that customer was by word of mouth. i think it has to do with what prism said, i think people are going to the site and seeing the plans and coming back later to purchase and probably are going to the flash portion where some of the links dont work. Cuz i would think after getting 100 unique visits from people who want web hosting I would at least make one sale.

    Thanks for the suggestions guys

  11. #11
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    you should really hire a designer and get your site fixed up, also it wouldent hurt to get a marketer to write your site text, also make a special landing page for the hits you are getting and offer them a 'special'

    how much are you paying for 100 visitors over 3 days?

    or it could be that the traffic you are being sent isn't of quality

    it could be many different reasons really. But i woulden't expect to get a client for only 100 visits myself, unless your site dose a better job of selling
    modiphy.com :: Phenomenal Web Design
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  12. #12
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    Also, not to be mean or anything, but those prices are a bit high.
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  13. #13
    I think you should also abandon the two year signup. I think people are leary about lengthy commitments. I would also restructure those plans and lower your prices . . . 50MB/2GB for $6.95

    WHOA DUDE!

  14. #14
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    Originally posted by kneadingu
    I think you should also abandon the two year signup. I think people are leary about lengthy commitments. I would also restructure those plans and lower your prices . . . 50MB/2GB for $6.95

    WHOA DUDE!
    My point exactly.
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  15. #15
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    Not really high and price shouldn't matter. What does matter is time. People looking for hosting may visit 50 sites, bookmark the ones they like and then come back later when they have a shortlist.
    Laurence Flynn @ atOmicVPS LTD
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  16. #16
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    You have a big empty space in the center. Your logo is small and to the right. The site almost looks unbranded.

    On the main page, the details of the plans seem small in comparison to the price (I'm talking about the size of the type/font). Make them bigger and the price smaller. Or group the bandwidth/disk space together near the price at the bottom so you can tell at a glance what you get for that price.

    You have a good special in the buy one year get a second year half price but you would never know it from glancing at the site. Give the offer more prominence. At least give it a bold title or something. Don't say just say "free." Say "Buy one year, get one year FREE!" Trust me on this.

    A big problem to me seems to be the terms of service. Not the actual terms (I haven't read them), just the presentation. I think you would be better off with a system where its click here to read the terms. Then a check box to indicate, "Yes, I have read all the terms and agree." That way most people will click yes without thinking about the terms. Your terms might be standard, but to a novice it could look foreboding and scare them off.

    That's my quick two-minute impression.

    Okay...after reading everybody else's comments I went back and looked at your pricing.

    It sounds like all or nothing. If I look at the $6.95 a month and think that doesn't have enough to fit my needs, the next thing I see is $49.95. That's quite a jump. The pricing structure seems like it's targeting two different audiences.

    So you either need to add one middle-priced plan or decide to offer two moderate priced plans or two upper-tier plans (Like $6.95/$13.95 and $30.00/$49.99).

    ...well, damn. I just went back and clicked on the link for virtual hosting and see you do have some mid-tier plans. But that's not obvious from your home page. You need to add them to the home page or change the words by your pricing from "only" to "from" or "starting at" or "as low as" (the latter would be good for promoting your two-year price).

    Also, I read your "about us" page. I don't particularly care for the style...too much "we, us, our, etc" - and there are some passages with questionable grammar and at least one misspelled word. By the way, when you're talking about the network you skip around from saying "servers" to "it" and "server."

    I think I would reword the last paragraph to read something like:

    "Our servers are located in the heart of LA where they are connected to the outside world via a multi-provider/multi-fibered network. To ensure they remain online and functional even in the advent of a major power outage, we have established a redundant backup system that includes diesel-powered generators."
    Last edited by adland; 05-24-2003 at 03:39 AM.

  17. #17
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    charlesw:

    1. First of all, don't be too alarmed about not converting any of your 100 visitors in the last 3 days. There are lots of things to consider. To begin with, 100 is far too small a sample from which to draw any real meaningful conclusions. If you were looking at your last 1,000 visitors, the results would be more meaningful. At 10,000, even more precise. Get my point? As well, perhaps they are still just shopping around and plan to return at a future date.

    2. I agree that the 2-year commitment is way too long. You go from month-to-month right up to 50% off for 2 years. Scrap the 2 years. Consider giving smaller discounts quarterly, semi-annually and perhaps annually, but certainly not longer than that.

    3. $15 setup fee? You just might be losing some prospective customers right there. The days of charging for setup are long gone.

    4. You charge $145 per hour for non-emergency telephone support? I'm not sure, but that may scare some off...

    5. Where are you getting your paid traffic from? Can it be considered quality targetted traffic? You may want to revisit that.

    6. I personally don't think your prices are too high. Then again, I don't try to compete online in the ridiculously low price wars. I have a small hosting site and for the most part, I have local customers. Hell, I charge $14.95 Canadian ($9.95 US) for 2 GB of transfer. You really can get more money per account if you focus on your local market. And fewer headaches. Less spam, lower server resource usage per customer, fewer support tickets, more loyalty, more referals.

    Hope that helps. Good luck with your site.

    Vito
    DemoDemo.com - Flash tutorials since 2002
    DemoWolf.com - 5,300+ Flash tutorials for hosting companies, incl. Voice tutorials

  18. #18
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    good advice vito
    modiphy.com :: Phenomenal Web Design
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  19. #19
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    wow this is some great feedback, I'll work on all those changes and see what happens. I'll post my results back here. Most of my traffic is coming from google adwords. I got about 70 unique hits from them. I love how you're able to change your ad with adwords and track the results which are almost immediate. I also have banners at hostsearch.com which brought in the rest of the traffic. Thanks every1 for taking the time to see what i could improve with my site. Really appreciate it.

  20. #20
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    i think you should work on your design and come up with better prices, its just what i think

  21. #21
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    Also, not to be mean or anything, but those prices are a bit high.
    I think you should also abandon the two year signup. I think people are leary about lengthy commitments. I would also restructure those plans and lower your prices . . . 50MB/2GB for $6.95
    What is it with you guys? You would be the same one nodding when someone else say "you get what you pay for". What are you basing your opinions on that the prices are too high.
    People just can't win on this forum. If he was charging $2.95 the price would be too low.

  22. #22
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    IMHO this post should be in the "Running a Webhosting Business" forum.
    • Have • you • Floble'd • today? •

  23. #23
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    I agree with the idea that my plan structure needs to change. I already changed it a couple times. In the beginning my silver plan was $6.95 for only 10MB of space and 1GB transfer. After looking around I figured that plan wasn't competitive enough so i changed it to 50MB and 2GB transfer. Honestly I think this price isn't competetive enough for online advertising. Too many hosts have lowered their prices so that everyone has to lower their prices.

    What I think I'm going to make all the changes that were recommended in regards to looks, placements and wordings. As for pricing I'm going to create to separate sites. One that targets online sales where prices will be more competitive and another site that will target local sales. I've noticed local people really don't have any clue how much hosting should cost and are a lot less nagging when it comes to features.

  24. #24
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    Originally posted by vito
    charlesw:



    6. I personally don't think your prices are too high. Then again, I don't try to compete online in the ridiculously low price wars. I have a small hosting site and for the most part, I have local customers. Hell, I charge $14.95 Canadian ($9.95 US) for 2 GB of transfer. You really can get more money per account if you focus on your local market. And fewer headaches. Less spam, lower server resource usage per customer, fewer support tickets, more loyalty, more referals.

    Hope that helps. Good luck with your site.

    Vito
    BINGO! Vito! I havent looked at the site but sure have to agree with Vito on this one!
    HostCaters.com - Quality Web Hosting - Under A Gig! - Since 1999

  25. #25
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    Put all your plans on the front page. Nobody wants to dig...especially when the next host has them all conveniently listed right there. With every other 8th grader offering hosting these days, you'll probably get 1 sign-up for every 500 visitors.
    With more success comes more expense!

  26. #26
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    Originally posted by charlesw
    oh, i didn't mean this post to be a spam or advertisement. I pay a decent amount of money to get the amount of hits I get everyday and I'm confused why I don't get any signups.
    This is a good place to start. Who are you paying to get your hits? Most companies that guarentee increased hits to your site don't target your target market. They normally get paid per hit. They don't care who visits your site.

    My guess is your site is being hit, but not by potential clients.

    <opinion>
    The other thing I note about your site, is your prices. If you want serious customers, don't promise the world. Provide excellent support to the clients you have already.
    </opinion>

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  27. #27
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    I'm mainly advertising on google adwords and I have a banner on hostsearch.com. So i'm pretty sure the people coming in are looking for hosting.

  28. #28
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    As Vito said, price structure does not matter. I charge higher than most but at least I will be alive after 6 months . Price means nothing, I learned a long time ago it's about looks and specials. Stay away from Set Up Fees and you'll be doing allright . Those are the exact two I advertise with, but if you want more customer, you will have to go about and add yourself into many other hostsearch type sites. One host search and googleadwords will not do . I have a full list which I will put up shortly for upcoming hosting companies. I'll have it up in a new post in about 5 minutes. It will be added on and updated daily so people know who they should go to for advertising.

    EDIT: OK here is the link for advertising. Just finished it http://webhostingtalk.com/showthread...hreadid=147116
    Last edited by Senad; 05-24-2003 at 11:05 PM.
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  29. #29
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    Originally posted by sanjiv
    IMHO this post should be in the "Running a Webhosting Business" forum.
    Agreed. Moved.

  30. #30
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    those prices arent high at all IMO so long as you provide good service.

  31. #31
    Greetings!

    Thank you for this post. This would surely help stir up some discussions on how to convert visitors to customers.

    The first thing that we need to do to gain clients is to establish trust. By providing contact details you have somehow done this.

    Another thing is for us to be able to present our services as plain and simple as possible. Your plans seem to be clear enough.

    And the pricing should also be strategic. Not too low as to make you crawl later and not too high as not to be reachable and affordable.

    I'd say try focusing on the local market first as discussed by Vito here. We have been providing hosting services too, but we try to focus locally as our pricing scheme is not that competitive internationally. The other advantage is that we are able to provide a more personal support. They can contact us through our landline and mobile conveniently since we are on the same timezone. Yes, we see some of our clients and talk to them on the phone!

    And to add something more, it is not enough to get a high traffic. It is important that you carefully phrase the text on your website to be able to generate sales. There are several ways of doing this and I think there are a lot of marketing-related sources online to do this.

    Take care and good luck!

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  32. #32
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    Here is an interesting post on conversion over at webmasterworld

    http://www.webmasterworld.com/forum44/304.htm
    Andrew McMaster
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  33. #33
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    Thanks NovaW didn't know copy was that important, but that could be a reason y I'm not converting any visitors.

  34. #34
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    I'd suggest offering a little more and raising your prices.

  35. #35
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    i have different plans, ones that are cheap with less oferings and more expensive plans with more offerings.

  36. #36
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    Ok, I changed the price structure and some of the copy. Also added LivePerson for online chat and support. Hopefully this will increase some conversions. BTW, I've had about another 50 people visit the site from advertising and still have not converted a single visitor into a customer. I'm getting quite a few hits from this forum though.

  37. #37
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    Just took a quick look at your new pricing.

    Silver Plan $3.95 per month - 2 GB
    Gold Plan $15.95 per month - 5 GB

    So if paying monthly, Gold customers pay 4x the money but only get 2.5x the bandwidth?

    Vito
    DemoDemo.com - Flash tutorials since 2002
    DemoWolf.com - 5,300+ Flash tutorials for hosting companies, incl. Voice tutorials

  38. #38
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    Just took a quick look at your new pricing.

    Silver Plan $3.95 per month - 2 GB
    Gold Plan $15.95 per month - 5 GB

    So if paying monthly, Gold customers pay 4x the money but only get 2.5x the bandwidth?

    Vito
    Sup Vito,

    You're going by the monthly price. But if you look at the yearly price the features are pretty consistent with the price variation.

    Ex:
    Silver Plan $3.95/month - 2GB, 50MB
    Gold Plan $7.98/month - 5GB, 150MB

  39. #39
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    I know. Some people may want to stay with monthly. So comparing them both on a monthly payment plan, the Gold seems disproportionate. I would have a more reasonable price for monthly, and not such a drastic reduction if yearly. Lots of hosts offer a couple of months free if paying yearly. Not 50%.

    The point is if people prefer to pay monthly (and most do), you're chasing them away with the $15.95.

    Vito
    DemoDemo.com - Flash tutorials since 2002
    DemoWolf.com - 5,300+ Flash tutorials for hosting companies, incl. Voice tutorials

  40. #40
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    hmm, icic. Do you suggest lowering the price of my gold plan or add more features such as more disk space and traffic?

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