I found the right-side menu, containing the newsfeed links from HostingTech to be very intriguing/professional. Now, forgive this odd request, however I would like to take this same approach and link my news as such. Thus, my question is how/and what system is used to generate such URL extensions.

For instance (bolded area is what I would like):

St_Nitf_COMPANIES_DATA_MAY_BE_UP_FOR_G_c0505003.4mp.html

For some reason this intricate, long number/letter combination URL's appeals to me. I have seen this used throughout all larger news sites including CNN.com, and think using such links may make my site look more upscale.