Find some high authority website no required high page rank where you can submit guest post, blog comments and forum posting. Make sure that your submitted links are do-follow. Its not a rocket science.
First of all do the work on your website for onpage and select the keywords which you want promote according to your product or services for quality backlinks you need to work on high pr sites with 100% genuine content passed with copy scape because low quality and duplicate content will consider you spam. New google updates too much effective on the work which you are doing.
There are many many ways to build backlink. The nearest example is forum signature. Now, we have suggest you to make backlink as branding, do not spam with low quality content.
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There are a lot of things involved in SEO. Some of positive things and some are negative. First, you need to study what is helpful for your sites and concentrate on only those tasks. You may very well post and SEO project on Freelancer.com if you need professional help as well.
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Social media and press releases are an effective way of getting good quality links for your website.
Care to explain how a social media presence is a quality link if they are nofollow'd? Care to explain why Google's penguin algorithm is targeting press release links? I hope you are doing the SEO on my competitors sites.