You need to have a certain revenue level, something very high in order to qualify with their program.
I forgot exactly how much your company must be earning, but I think it is in the millions.
So if your hosting company already have tons of clients and is already making millions per year, you can qualify to give away these coupons to your customers.
██ We Have Generated Over 7 Million cPanel Backups Come Dance Together With Us Y'all!
██ Offer Your Own Backup Hosting Service - SiteAutoBackup.Com (Private Label / WHMCS Ready) ██ WebHostingBusinessBook.Com | YouTube.com/WebHostingTutorial | NowOpenOnline.Com
Yeah to apply for these schemes you have to be making big BIG money, before they'll even consider you! I know its not the same, but you could link your customers here: http://www.google.co.uk/adwords/coupons/ . The offers they give away for Google Adwords are available for anyone, Google advertises it themselves, so you could just link your customers to that link. FB however don't do anything like this, so unless you are making millions in revenue, just forget about FB haha!