Its really a tough task to convince a Blogger user to transfer to WordPress.
You can do a blog post on your website explaining "How WordPress is better than Blogspot".
You can use some examples to explain, like Matt Cutts (head of Google’s Webspam team) also uses Wordpress instead of blogger.
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It's a tough task and something you will have to plan out multiple times to ensure that it will happen. Perhaps maybe you can write an article on your website explaining the pros and cons of not using wordpress. Highlight jet features that blogger does not have and be sure to build I top of then as much information as you can.
Wordpress has multiple fexible features, a user can install or develop custom plugins. There are milions of custom themes available to customize blog look in few clicks. A user mostly switch to Wordpress hosting when he is earning a lot from his blog and looking for advance features that he can add to his blog. All it depend upon its growth. But many bloggers don't switch even they are earning a lot from their blog. Because they are not much technical sound. these client might require a managed wordpress hosting.
Appeal to their sense of pride. Tell them that it's generally considered more prestigious-looking when people have a WordPress site, especially one with a premium theme.
I also personally think the WordPress UI is vastly better. Granted, Blogger's is pretty OK nowadays (just like Google Docs) so it's a harder sell than some years ago. But overall, WordPress just look and feels much nicer to use.
One way to convince them would be to just let them try it, because to a lot of people 'Blogger', 'WordPress', 'Ghost', and 'Tumblr' are just words. Maybe set up a complimentary trial account with WordPress pre-installed so all they have to do is log in and try it?
Just don't let them know they can go get it for free from WordPress.com.
Last edited by Ryan Williams; 01-14-2014 at 06:15 AM.
the most people choose blogger is
1.no security issues
2.no need to take period backup
4.less cost i.e only domain renewal
and you don't need to ask your client completely move to wp instead you can ask them to have some sub-domain functionality in wp for e.g advertise.yourdomain.com which can be hosted in wp with some admanagement plugin so there payments are approved automatically and you just need provide the major difference between blogger vs wordpress
Most of my clients order only domain to use with their blogspot.
How to convince them to order a hosting and install WordPress instead?
If this is indeed very common, you could consider posting a flashy note or table to the side of the domain ordering process. Grab their attention with something along the lines of.. "Are you a blogger or small business owner? Have you tried WORDPRESS? Here's why you should!" You may even want to specifically use a catchy phrase that implies WP is better than Blogger.
From there, send them to a page or list of a few articles that discusses some of the positive features of WP. LuxuryServers and Ryan Williams (previous comments) have some great ideas to get you started on the content.
Most webmasters are afraid that they will not be able to install the thing on their hosting account. Since you know it can be done in 30 seconds, offer them to do it on their behalf. You can even hire people on Fiverr to do that on your behalf.
Offering one-month-free trial can also be a good incentive, like others have mentioned. You can put up a "compare chart" where you show them the advantages of Wordpress.