Results 1 to 1 of 1
  1. #1
    Join Date
    Nov 2002
    Portland, Oregon

    Oregon Radio Station Places, Removes Controvercial Billboard in Chinatown

    I happened to be in downtown Portland last night and caught this. Seems some geniuses actually approved this billboard in our Chinatown district.

    Seems like a pretty tacky marketing strategy to me. Anyone else agree? Poor attempt at humor without considering the consequences?


    A radio station in Portland, Ore., has agreed to remove its "We Love You Long Time" billboard after some residents complained the text was racist.

    The ad for KXL-FM, a Portland news and right-wing talk radio station, plays on the phrase "Me Love You Long Time," which many consider a racially charged slur that eroticizes and demeans Asian women.

    The image was submitted to The Portland Mercury by reader Alexander L., who noted the billboard's placement in Chinatown added insult to injury, as the neighborhood is "already wrought with the stigma of Portland's historic racist behavior."

    KXL-FM Marketing Director Randi P'Pool told The Huffington Post the ad was simply referencing a famous rap song and was "in no way meant disrespect to anyone." The station's marketing department has already changed its campaign, and a new advertisement will read “Stay Connected, my friends. FM NEWS 101."

    The offending phrase has been propagated through popular culture, appearing in the popular film, "The 40 Year Old Virgin," 2 Live Crew's "Me So Horny" and the Black Eyed Peas song "Love You Long Time." It was first used in the 1987 film "Full Metal Jacket" by a Vietnamese prostitute soliciting a customer.
    Attached Thumbnails Attached Thumbnails o-BILLBOARD-PORTLAND-570.jpg  
    | John Edel Jetfire Networks L.L.C. Trusted Hosting Solutions
    | Consistent, Reliable, Stable OpenVZ & KVM Virtual Private Servers
    | SpamWall AV & Full SMTP Filtering
    Now an SSLStore Titanium Partner!

Similar Threads

  1. our new radio station :)
    By Bodeba in forum Web Hosting Lounge
    Replies: 1
    Last Post: 10-01-2006, 11:09 PM
  2. Own Radio Station
    By HelpQuick in forum Web Design and Content
    Replies: 6
    Last Post: 10-31-2004, 10:35 PM
  3. Radio Station
    By Carp in forum Web Hosting Lounge
    Replies: 9
    Last Post: 04-29-2004, 10:08 PM
  4. Replies: 4
    Last Post: 01-28-2004, 01:41 PM
  5. Radio Station
    By eandhra in forum Web Hosting
    Replies: 15
    Last Post: 04-10-2003, 05:43 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts