They seem like a primitive.. "we sell protection".. a white-hat / privacy-reporting (START-UP) kind of service.. try to gather public attention "and" customers through spidering.
I tried to know who are they, those who - by their words - (rountinely scan hundreds of millions of websites to collect and maintain one of the world's largest databases of privacy-compromising factors and inter-site relationships. )..
but they have NOTHING written about their company.
- they have 'postal' address in Panama (Panama= fake or offshore)
- their domain is registered few months ago : 2013-07-14 .. and lasts for only one year.
using their site - which might be a reason why we see traffic coming from them if someone interested in our domains/websites? maybe - I used about.com and found the "prob" they make is almost useless..